Content Producer

Roles & Responsibilities

Perform ad hoc research to develop and produce thought-provoking, accurate, and original content.

Develop content across a variety of asset types, including press releases, social media posts, video scripts, quarterly corporate reports, presentations, sales support materials, marketing collateral, etc.

Leverage buyer personas to develop engaging content that resonates with each audience. Develop compelling localized content for various global markets.

Proactively identify and correct errors in existing organizational content such as web pages, e-books, etc.

Leverage defined workflow and content production processes while proactively seeking ways to improve upon the same.

Proofread and edit content as required according to Hexaware editorial guidelines and AP style. Participate in the peer review process.

Serve as Hexaware brand ambassador and guardian. Ensure adherence to brand voice and style guidelines.

Keep abreast of the latest best practices in content marketing. Continue to pursue professional development both independently and as assigned.

Keep abreast of the latest trends in both the IT services industry and the industry vertical to which you are assigned.

Collaborate with the Service Marketing Managers, business unit SMEs, and others to help brainstorm creative and strategic content ideas for online and offline marketing initiatives.

Qualifications Required:

Bachelor’s or master’s degree in English, marketing, journalism, or a related field.

Superior command of the English language, including rules and usage.

Strong ability to proofread and edit.

Ability to communicate clearly and professionally at all levels within the organization.

Intrinsic curiosity and desire to learn and grow as a professional.

Self-starter who takes pride in their work and can operate under tight deadlines.

Strong analytical, planning, organizational, and time management skills.

Flair for writing with an understanding of what works on the internet. Familiarity with SEO best practices.

Experience with social networks and implementation of social media marketing.

Ability to write web page titles, meta tag descriptions, alt tags for images, etc.

Proficiency with Microsoft Office products, especially Word.

Ability to work collaboratively in a global context with a diverse set of work colleagues.

Ability to write and edit both American and British English.

Ability to maintain discretion and confidentiality and adhere to citation guidelines.

Ability to work a flexible, late-day/evening schedule to enable collaboration with a US-based manager.