About Games24x7
Founded by New York University trained economists Bhavin Pandya and Trivikraman
Thampy in 2006, Games24x7 is an India headquartered online gaming company with a
portfolio which includes skill-based games such as RummyCircle and My11Circle.
Backed by marquee investors like Tiger Global, The Raine Group and Malabar
Investments, the company specializes in using behavioral science, technology, and
artificial intelligence to provide awesome game playing experiences across all its
platforms.
Games24x7 operates RummyCircle, the largest online rummy platform in India, and
My11Circle, one of the country’s top fantasy sports platforms. The diverse, talented, and
passionate Games24x7 team is spread across our offices in Mumbai, Bengaluru, and
New Delhi. We love to work with talented people who love doing new things or doing old
things the new way. We are always looking for people with a sense of ownership, ability
to collaborate, create, innovate, and value the importance of humility
Job Description: Sr. Brand Executive (2-3 years)
Position Overview:
Games24x7 is looking for a senior brand executive to work for their brand
RummyCircle.
1. The Senior Brand Executive will be part of the Brand Team and will play a
supporting and important role in creative and communication design for driving
new user acquisitions via the acquisition funnel.
2. The Senior Brand Executive will work with the Brand Manager & Senior
Brand Manager to understand the Target Audience and consumer insights to
create digital assets.
3. In today’s digital world where consumers have constant access to various
mobile devices with different models/operating systems, the design and
communication should also complement and be responsive to their choice of
platform.
4. The Senior Brand Executive should be creative with skills exposed to
understanding the nuances of design principles, color theory and aesthetic
appeal of creative ads.
5. The Senior Brand Executive will work with in-house as well as external
graphic designers, web developers, free lancers to produce digital creatives
that are interactive and engaging while ensuring digital advertising
guidelines are followed.
6. The Senior Brand Executive would also support the BM and SBM in working
with agencies on creative input for other media campaigns like videos, print,
radio and television.
7. The Senior Brand Executive should have experience dealing with external
vendors, negotiating with influencer marketing agencies and handling small
scale shoots.
8. The Senior Brand Executive should be able to understand basic funnel
metrics to read the creative insights
The Senior Brand Executive will undergo on-the-job training with the Brand
Team, HTML Team and User Growth Team to ensure a smooth understanding
of the position.
Skillset Requirements
1. One year of experience in digital creative production and copywriting.
2. Well-versed with the digital ecosystem to identify new creative
opportunities
3. MBA Tier-II colleges minimum or relevant work experience
5. Previous experience of working with designers and handling creative agencies will
be a plus
6. Knowledge in video production and creative script writing is a plus
7. Work exp from consumer-tech background will be a plus
Role Requirements
Strong communication skills in writing copy for actionable outcomes.
Strong command of the English language (oral and written)
Certain level of understanding of hindi (oral and written)
Excellent project and vendor management skills.
Proactiveness to deliver output with top-notch quality.
Shows potential to chase aggressive timeline and deliver efficiently
Should be able to create presentations and work on excel
Job Location: Mumbai