Digital Marketing Manager

JP Ecommerce has been named one of the top-ten, fastest growing, businesses in Minnesota by Inc. 5000 for the past four years in a row. We provide customers with high quality bedding through our brand Bare Home. We are a leading textile retail company sourcing high-quality products from key regions including China, India, Pakistan, and Turkey. As a global player in the industry, we are committed to optimizing operations and fostering strategic partnerships to ensure cost-effectiveness, superior quality, and reliable availability of our products.

Responsibilities:

As a Digital Marketing Manager, you will be entrusted with a range of vital responsibilities to drive revenue and profitability through effective digital marketing campaigns.

Your primary tasks will include:

Managing and overseeing search, paid social, display, and other related digital marketing campaigns with the aim of boosting revenue and profitability.

Taking charge of paid search, social, and display marketing initiatives, which includes conducting keyword research, competitive analysis, and crafting compelling ad copy.

Designing and executing A/B testing programs to continuously enhance the performance of our campaigns.

Tracking, reporting, and analyzing campaign performance metrics and translating these insights into actionable business strategies.

Serving as a subject matter expert in the realm of digital marketing strategies and tactics, ensuring our team stays on the cutting edge of industry trends.

Leading efforts to uncover and communicate unique customer insights, translating them into strategic and creative marketing platforms.

Conducting audits of existing media plans and devising new strategies to maximize their effectiveness (conversion rates, PPC campaigns, SEM/SEO).

Developing comprehensive reports and analyses that inform strategic decisions, utilizing key performance indicators (KPIs) established in collaboration with stakeholders.

Executing tests, collecting and analyzing data, and identifying trends and insights to achieve the highest possible return on investment (ROI) in paid search campaigns.

Managing campaign expenses (ROAS), adhering to budgets, estimating monthly costs, and resolving any discrepancies that may arise.

Qualifications:

To excel in this role, you should possess the following qualifications:

A Bachelors of Arts in Business management, Marketing or similar degrees

A minimum of 4-8 years of experience in managing SEM campaigns across platforms such as Google Ads, Bing, Meta, and Amazon.

Demonstrated expertise in Excel with a proven track record of leveraging its capabilities.

Advanced proficiency in one or more industry-standard analytics and metrics visualization tools, such as Power BI, google analytics, Google ads, Bing ad, Face book Ads.

A proven track record of successfully managing SEM campaigns, with references available upon request.

Proven ability to create paid ads strategies that increased ROI/ROAS.

A solid understanding of performance marketing, conversion strategies, and online customer acquisition.

Experience with conducting A/B and multivariate experiments to optimize campaign performance.

Proficiency in CSS and JavaScript would be advantageous.

Join our team as a Digital Marketing Manager and make a significant impact on our digital marketing efforts!

Why "Go Bare"?

Opportunity to work in a dynamic and innovative textile retail company.

Collaborative and inclusive work environment.

Exposure to the full spectrum of Accounting and Business Finances.

Have a voice in how we grow and develop our organization.

Commitment to sustainability and making a positive impact.

Competitive compensation and benefits package.

If you are a motivated and passionate individual with a strong interest in product development, textiles, bedding and sustainability, we encourage you to apply. Join us in shaping the future of the bedding industry and making a difference.

Join our talented and motivated team and help shape the future of Bare Home. We offer a competitive salary package, benefits, and the opportunity to make a significant impact on our company's growth and success.

To apply, please submit your resume, a cover letter detailing your relevant experience, and any relevant portfolio or work samples to or .

We look forward to hearing from you!

Bare Home Team

Come Visit us at:

We aspire to have a culture where all people are first. We strive to attract and retain a diverse workforce, therefore all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status. Bare Home is an equal opportunity employer and by doing so, we will sustain and promote an inclusive culture that supports future growth for all.