Coca Cola - Retail Activation Specialist - Providence, RI

Job Description

The Agency:

Green House is an integrated creative engagement agency that cultivates and grows quantifiable, results-driven creativity. Unified by purpose, values, and our proprietary Cultiv8 process, we grow it forward! We believe that brands are built through the application of art and science, our creative ‘green’, and our strategic ‘house.’ A carefully constructed blend of individual creative thinking and strategic, commercially based rigor.

Found in every Cultivator at Green House is this duality of both art and science. We know that bringing the right measure of both to our work is the key to a thriving culture and ultimately, powerful creative brand engagements.

Job Summary:

The Retail Activation Specialist (RAS) position is responsible for maintaining program availability and merchandising products according to Coca-Cola standards within his or her designated territories. This includes cold box, ambient product placement, building displays, updating POS, and maintaining clean and organized product space. The RAS is dedicated to meeting customer service expectations through daily communication, problem-solving, and appropriate follow-up with all designated program stakeholders.

Additionally, the RAS is responsible for maintaining professional relationships with store(s) stakeholders, RAS colleagues, Coca-Cola and Green House Management, along with bottler stakeholders in addition to consumers at the store level. As the face of Green House, the RAS will frequently communicate with the Field Sales Manager (FSM) and the Account Director(AD) to ensure alignment of program opportunities and objectives while ensuring program imperatives are being achieved and excelled.

Key Responsibilities:

Local & Key Account Management (80%):

Secure New Points of Distribution (PODs) within key accounts

Open New Accounts – 90 days unsold

Gain new and increase existing brand facings, securing superior representation versus the competitive set:

Cold-box placements

Out of Department placements

Obtain “high-traffic” display opportunities and maintain brand merchandising standards throughout account(s)

Review territory coverage plan with FSM weekly based on commercial opportunity; ensuring routes cover accounts where the initiatives mentioned above are attainableCommunication & Reporting (20%):

Record a minimum of 35 account calls per week via Repsly

Record 40 working hours per week via Repsly

Attend and actively participate in weekly team calls

Submit a monthly report to key brand stakeholders

Execute a quarterly review with key program stakeholders

Ensure proper budget management via expense report submission bi-weeklyMinimum Requirements:

CPG experience preferred

Beverage industry experience preferred

Strong customer service skills

Strong brand marketing and negotiation skills

Adept at networking, selling, and interacting with diverse groups of people

Excellent communication and presentation/public speaking skills

Ability to develop and maintain effective working relationships with all members of extended sales and brand teams

Ability to be a passionate and enthusiastic brand ambassador for Coca-Cola.

Has strong Business Acumen, including Microsoft Office, Google Suite Professional communication, and Presentation development

Understand how to get things done by leveraging opportunities against multiple resources

Results-driven and customer-focused mentality with a collaborative attitude

Willingness to work unconventional hours to meet outlet/bottler needs (early mornings and weekends)

Must have a valid Driver’s License and be able to drive/travel through the designated market area

Ability to travel out of state

Essential Physical Functions:

Communicates effectively both in-person and over the phone, email, and in presentations

Observes associate, customer/member, or supplier behavior

Enters and locates information on computer

Creates documents, reports, and event recaps for tracking progress and success

Ability to lift weight in excess of 40 lbs.

Ability to carry weight in excess of 40 lbs.

Ability to sit/stand for prolonged periods

Ability to pick up and transport POS, merchandising equipment, and product

Compensation and Benefits:

Salary: $53-58K Annually

Bonus - 10%

Auto allowance - $600 monthly

Communication allowance - $150 monthly

Wellness benefit - $50 monthly#ND123

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