Marketing Strategist

THIS IS A REMOTE, WORK-FROM-HOME POSITION.

The starting salary range is based on your experience, education, and skills. There is also bonus potential for this position.

RSI Security is a small organization where collaboration is not only encouraged, but expected. We value relationships within our team and are intentional to build and maintain a strong team camaraderie through virtual happy hours, daily morning meetings to help us start off on the right foot, and meetings dedicated solely to professional development topics to help us develop and grow together.

Our employees receive a competitive compensation package and enjoy various benefits such as:

Unlimited flex vacation

10 paid holidays

Paid parental leave

401k 100% match

Medical, Dental, and Vision plans

FSA

Short term disability

and more!

For more information on RSI Security, please visit our website - or our social media RSI Security LinkedIn

Purpose of this Position:

The Marketing Strategist will manage all updates in the Company’s WordPress account and create campaigns in the CRM database. The ideal candidate will be highly technologically competent and have a strong ability to navigate the company’s project management software and facilitate communication with various updates. This person will collaborate with multiple departments to discuss and determine upcoming campaigns and goals.

Essential Functions:

Marketing ROI & budget management

Oversee and manage all marketing content, including email, social media, and PPC

Manage external marketing strategy and communications

Blog Management oversight

Article topic planning

Oversee blog process and writing

Editorial Pipeline and ensure 40+ published articles monthly

Design and maintain marketing materials, brochures, advertisements

Manage all social media platforms

Assess current demand for products and services

Partner with the Sales team on critical Marketing scorecard items

Manage 3 or more marketing agencies and vendors

Ensure a seamless lead generation and nurturing process through effective marketing and promotional tactics

Branding & brand identity

Marketing processes & recurring task management

Team supervision and management of the team’s accountabilities

Effectively communicate with writers, editors, designers, and Marketing Manager to implement marketing initiatives with WordPress and other technology platforms mentioned below.

SalesForce sync checking and reporting

Create and manage SalesForce campaigns and service picklists

Make necessary updates to Pardot forms and automated emails

Other duties as assigned

Competencies:

Digital Marketing

Teamwork

Quality Assurance

Strategic Planning

Leadership

Sales process

Interpersonal Skills

Analytical Skills

Required Education and Experience:

1 - 3 years of experience with content marketing to include email and social media outlets

1 - 3 years minimum experience in digital marketing experience for IT or Cyber Security professional service providers

1 - 3 years of experience with tradeshow and conference coordination

Proven experience with marketing strategic planning based on sales goals

Proven experience with date and metric reporting

Bachelor’s degree is marketing related subject or equivalent working experience

Expert knowledge of Google Suite (Drive, Docs, Sheets, Forms)

Expert knowledge of Google Analytics

Knowledge of Salesforce, Adobe Suite, and Outreach

Exceptional written and verbal communication skills

Empathetic, enthusiastic and effective communicator with strong rapport building skills

Ability to take ownership of the overall company strategic plan and implement across departments

High degree of flexibility with the ability to work in a small, fast-paced environment

Thorough and detail-oriented, organized, with excellent time management skills

Ability to quickly learn, understand, and evaluate current and new tools

Self-starter who can work independently with a proactive attitude

Supervisory Responsibility:

This position has supervisory responsibility of Marketing staff including employees and consultants..

Physical Demands:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. While performing the duties of this job, the employee is regularly required to talk or hear. The employee frequently is required to stand; walk; use hands to finger, handle or feel; and reach with hands and arms. The employee is regularly required to push, move, lift or otherwise bear 10-15lbs.

Position Type/Expected Hours of Work

This is a full-time, exempt position, and regular hours of work and days to be worked are Monday through Friday, 8:00 a.m. to 5 p.m.; however, this position can irregularly be required to work long hours and infrequent weekend work depending on the needs of the business.

Travel

Travel is primarily within the local San Diego area and 2 ~ 4 tradeshows to attend in a year Travel amount <25%

Additional Eligibility Qualifications:

Must have an active driver’s license. Must submit to a background check as a contingency for the position.

Work Authorization/Security Clearance (if applicable):

Must be authorized to work in the United States. Each candidate is required to comply with federal and local laws and authorization will be checked through E-verify.

AAP/EEO Statement:

RSI Security prohibits discrimination or harassment based on the following categories: race, color, religion, religious creed (including religious dress and grooming practices), national origin, ancestry, citizenship, physical or mental disability, medical condition (including cancer and genetic characteristics), genetic information, marital status, sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), gender, gender identity, gender expression, age (40 years and over), sexual orientation, veteran and/or military status, protected medical leaves (requesting or approved for leave under the Family and Medical Leave Act or the California Family Rights Act), domestic violence victim status, political affiliation, and any other status protected by state or federal law.

Other Duties

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.