Brand Marketing Assoc Manager - GAMESA Caricam

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Responsibilities

The Opportunity

Responsible for execution of plan to achieve AOP target, leveraging category materials (comms & innovation)

Execute outstanding marketing calendar that covers full demand journey from consumer to shopper, adapt and course correct to local business, market, media & customer conditions.

Manage local media planning and execution

Represent BU Marketing in relevant Connectivity calls with Beyond MX team.

Your Impact

As Brand Marketing Assoc Manager - C&C Caricam your scope would consist of

Translate brand strategies into brand plans, brand positioning and go-to-market strategies assuring the right portfolio Role & Contribution for Business Results:

Leading TCP process for each brand, defining portfolio objectives and strategy connecting the regional strategy from beyond MX team and tropicalized to each country.

Assure Brand s objectives within its portfolio aligned with Portfolio overall Role

Assure the correct implementation of brands strategies in CARICAM markets.

Provide direction to Brand Marketing analys report and field marketing coordinators of the brand s plans and strategies

Guarantees the correct measurement and report performance of all marketing campaigns, and assess against goals (ROI and KPIs) within the brands of his/her portfolio:

Persuasive Equity Building Programs

Direction to Brands in Communication Development

Maximize Advertising Resources

Deep understanding of media mix

Assure the right communication briefs by brands

Assure the correct allocation of investment according to brand’s media plan

Analyze how the brands are positioned in the market and crystallize targeted consumers insights in order to enhance current Brand KPI’s (Value, Volume Sales, Profitability, Share):

Define the right portfolio mix according to the brand’s demand space

Assign resources to the brands based on segment s & market opportunities

Provide portfolio profitability analysis & enabling his / her team to do this by brand

Oversee marketing and advertising activities to ensure consistency with product line strategy

Ensures efficient resource allocation:

Efficient A&M administration / (ROI mentality)

Priories within his /her portfolio big bets & big opportunities

Innovation Pipeline Strategic Direction to his/her team & other areas:

Consumer & market deep understanding for Innovation development

Work on the reason why of each Innovation for his/her portfolio.

Give direction to field marketing team for innovation development

Define the right number of Innovations for his/her portfolio

Ensure talent management by:

Providing development opportunities for his/her team

Ensuring compliance of talent management process

Providing coaching & feedback to the team.

Assure A&M control across CARICAM region as the A&M gatekeeper for C&C category:

Provide correct control tools for the CARICAM team

Assure and keep pepsico supply chain policies

Assure A&M spend alingned with working & non working policies.

Aligned with supply chain, R&D,MX teams:

Participating in Supply Chain forums

Actively collaborate with the MX R&D teams to align the MX productivity agenda in CARICAM for the Gamesa portfolio

Qualifications

Who Are We Looking For?

Education

Bachelor’s Degree (Marketing Business Administration in preference).

Experience

Knowledge of Microsoft Office tools.

Languages: Communication skills in Spanish and English written and spoken

Experience: 3 year-experience in marketing, TMK or Media Agency experience in FMCG (Fast Moving Consumers Goods) preferably in Multinational Companies.

In preference, if has experience of working in a media agency and understands de relevance of Digital strategies.

Leadership

Highly organized

Strong sense of urgency and teamwork oriented.

Good interpersonal skills

Analytic capacity.

If this is an opportunity that interests you, we encourage you to apply even if you do not meet 100% of the requirements.

What can you expect from us:

Opportunities to learn and develop every day through a wide range of programs.

Internal digital platforms that promote self-learning.

Development programs according to Leadership skills.

Specialized training according to the role.

Learning experiences with internal and external providers.

We love to celebrate success, which is why we have recognition programs for seniority, behavior, leadership, moments of life, among others.

Financial wellness programs that will help you reach your goals in all stages of life.

A flexibility program that will allow you to balance your personal and work life, adapting your working day to your lifestyle.

And because your family is also important to us, they can also enjoy benefits such as our Wellness Line, thousands of Agreements and Discounts, Scholarship programs for your children, Aid Plans for different moments of life, among others.

We are an equal opportunity employer and value diversity at our company. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We respect and value diversity as a work force and innovation for the organization.

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