Digital content strategist/Editor

Title: Digital content strategist/Editor

Location: Remote

Length: Long term

Restriction: W2 or C2C

Description:

***Remote*** Webcam interview very long term project initial PO for 1 year with multiyear extensions ***

Job Description:

This is Us

The State of Connecticut is embarking upon a digital transformation to uplift the lives and well being of our residents, businesses, and employees. Our goal is to improve access to our programs and services, making interaction with government easier. When you join the Connecticut Digital Service, you ll be part of a team creating simple experiences personalized for everyone. If you enjoy solving complex problems with a curious, supportive, high performing team, then the State of Connecticut is the place for you.

Is This You?

Digital Mastery. You create high impact web experiences that change people s lives.

Solution Focused. You easily see problems in everyday processes and seek ways to solve them.

Data Aware. You know how to use data and user feedback to radically improve content.

Customer centric. You understand high level UX and how to design digital journeys for real people.

Info Junkie. You stay on top of industry news and the latest best practices for your skillsets.

Highly Organized. You understand project planning, agile methodology, and delivering on deadlines..

Service Oriented. You are passionate about public service and improving experiences for citizens.

About the Role

The Content Developer will work closely with our cross functional project team focused in building and improving the State of Connecticuts digital government services. The Content Developer will support the mission by assessing customer needs and creating content for websites, knowledgebase hubs, chatbots, and digital applications. An ideal candidate should know content inside and out – how to structure it, how to write it, how to use it in UX design, and how to track it. You must be an expert copywriter, but you must also show a high level of mastery of content taxonomy, SEO, service design, and optimizing customer journeys.

You will need to have a deep understanding of our audience and be able to clearly communicate how your content will address their needs. In addition, the candidate should show a command of content analysis, as well as creating mobile first experiences and working across teams.

Experiences Required for This Role

Content Development – At least 3 years of measurable experience in the following:

Developing modern content for large websites with multiple departments and sizable portfolios of services, informational assets, and applications

Creating high level content strategies that focus on logical taxonomies, streamlined user journeys, and human focused design

Planning for the discovery, analysis, segmenting, creation, delivery, tracking, and governance of content

Aligning content with business goals, stakeholder objectives, and user needs

Inventorying and auditing of content on a local or enterprise level

Copywriting – a high proficiency in writing for real people and motivating them to action

Conducting in depth research on industry related topics to develop original content and optimize current content

Creating high quality content pieces that can also be used for content marketing needs, including advertising, social media, and email campaigns

Editing content and proofreading material for errors and inconsistencies

SEO and analytics – At least 3 years of experience with the following:

Conducting keyword research, developing SEO strategies, and using industry best practices to increase SERP results and build traffic to content

Practicing both technical and on page SEO methodologies to help build Googles “EAT” objectives

Developing high impact KPIs and tracking the measurable success of content

Using customer research and site analytics to prove that content is meeting user needs

Content Optimization and Governance – At least 3 years of experience and use cases with the following:

Defining customers needs and identifying content gaps that prevent satisfactory digital experiences

Optimizing and categorizing content to align with a service oriented information architecture

Working with subject matter experts to write clear text in plain language that achieves defined goals

Reviewing and improving existing content for accuracy, legibility, accessibility, and compliance with State Content Guidelines

Structuring content in ways that customers are used to, and knowing the difference between features and benefits

Setting up governance models that support the maintenance of content after publishing

Knowledge, Skills, and Ability

Content Development

Knowledge of Sitecore or a comparable CMS

Expert copywriting and editing skills

Content marketing

SEO and analytics

Knowledge experience with project management tools (Microsoft Office Suite, Teams, Jira)

Effective communication skills

High emotional intelligence

Performance in Complex Situations

Ability to distill complex concepts into simple ideas

Deadline driven and able to handle simultaneous tasks, using prioritization models and team communication tools

Comfort in suggesting better strategies or pointing out risks in current development efforts

Dependable, organized, and equally able to work independently as well as in cross functional team environments

Team Player

Supporting teammates skills and behaviors through development and delivery

Communication and collaboration with multiple departments and stakeholders

Creative and analytical thinking with strong problem solving skills

Judgment in dealing effectively and diplomatically with government staff

Ability to maintain strict confidentiality

Preferred Skills & Qualifications

Other Desirable Skills

Highly proficient in Sitecore 4/6 Years

Bachelors degree in UX, Web Design, Communications, Marketing, English, Journalism, or related field

3 years of website content development work for a company or institution in a full time role with defined project driven goals

Experience with chatbots, search consoles, and helpdesk services

Proficiency with content tools, especially development, inventoryauditing, and SEO tools

A portfolio of published online content

Industry certification in a field related discipline

1 year of experience using customer relationship management platforms such as Salesforce

1 year of experience using Google Analytics (preferable GA4)

1 year of experience using data dashboard software like Power Bi

Content marketing 4/6 Years

Salesforce 4/6 Years

SEO and analytics 4/6 Years

Web content management systems 4/6 Years

Writing and Editing Skills 7/9 Years

Communication skills both verbal and written 4/6 Years