Sales Development Executive

• Cultivate and maintain relationships within the trucker influencers from key trucker communities both in-person and online

• Cultivate and maintain relationships within the trucking industry stakeholders from google, facebook and other social medias both in-person and online, and podcast their voice in our community

• Foster, grow and manage our community outreach, developing the ground floor relationships with our customers to create fans for life

• Creative user-growing event planning in Trucker Path community and other social media

• In close collaboration with Product Development, Brand, PR, Social and Influencer marketing leads, create and execute community marketing strategies for the truckers’ most beloved community

• Partner with Trucker Path’s Digital Marketing and Social Media strategists to maximize social media reach and influence with our community members and Trucker Path users

• Track and report consumer sentiment across company social media channels and use data to inform recommendations for ongocing community outreach initiatives, messaging and promotions to both existing and potential new customers

• Work with a team of writers, artists, and video producers to create content that engages fans and potential new customers

• Be the voice of the consumer internally to both the Marketing and Product Development teams, ensuring consumer sentiment, desires and needs are understood and met through ongoing promotional support and the development of our products