Director Of Online Marketing - E-Commerce

Director Of Online Marketing - E-Commerce

Come work with us where you’ll be working with the best and brightest colleagues as you help us deliver the most fun experience and product possible to our guests. We’re fast-paced and take our work seriously, but we always have a good laugh at the end of the day. Walk through our stores or the halls of our corporate office and you’ll see firsthand that we’re laidback and irreverent. We’re firm believers in being true to YOU, so tattoos and piercings are as common as water cooler convos. Whether it’s critiquing our new exclusive costumes or quality testing newly implemented software technology, our teams understand the importance of working collaboratively to challenge status quo and achieve our goals. We keep pushing ourselves to go above and beyond and are looking for top talent to become a part of our team!

CHECK OUT OUR BENEFITS!

• Competitive salary & incentive opportunity

• Career advancement

• Comprehensive benefits package including Vacation/Sick/Personal/Holiday

• Medical/Dental/Vision/Disability/Life and AD&D insurance, Tuition Reimbursement & 401k for eligible associates

• 30% discount on merchandise

POSITION SUMMARY

This position is responsible for the marketing of the websites. Provide sound and strategic support for promotional strategies, email campaigns, search marketing (both paid and natural), Affiliate partnerships, mobile and retargeting campaigns resulting in deeper relationships with existing clients and the development of new clients as well as optimizing revenue and ROI.

RESPONSIBILITIES

Develop, manage and maintain marketing P&L including revenue goals and expenses for all online marketing programs.

Collaborate with Creative Director to develop and maintain all external brand assets.

Coordinate with brick & mortar Marketing teams on social media message and email campaigns.

Develop and manage SEO program, ensuring links, site and content is optimized to build organic traffic.

Manage high level strategy for email marketing strategies.

Provide expert advice and strategy on SEM/PPC both internally and thru 3rd party agencies.

Identify and manage appropriate affiliate partners.

Develop appropriate strategies for CSE partnerships.

Lead strategic development of retargeting campaigns.

Develop, implement and maintain a e-commerce mobile strategy for all websites.

Conduct research and provide analysis on results of all marketing campaigns to help drive campaign specific and overall conversion rates on all websites.

EDUCATION AND EXPERIENCE REQUIRED

Bachelor's degree (B. A.) from four-year college or university; or three to five years related experience and/or training; or equivalent combination of education and experience.

To perform this job successfully, an individual should have knowledge of Spreadsheet software and Word Processing software. This includes Microsoft programs such as Access, Excel, Word, PowerPoint and Outlook. Experience with web analytics tools (Omniture, CoreMetrics, Visual Sciences, HTML, and Social Media).

Strong analytical and communication skills.

Detail oriented with the ability to see the big picture.

Self starter with the ability to work both independently and as team member.

About job

Compensation:

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Job type:Direct hireJob function:MarketingIndustry:RetailExperience level:DirectorEducation level:Bachelor’s degreeJob classification:Executive/Senior Level Officials and ManagersLocation:Egg Harbor Township, NJZip code:08234Skills: Develop and manager SEO programs, Email marketing strategies, Be a SME to advise and strategize on SEM/PPC both internally and externally, E-commerce mobile strategiesExperience required: 3 Years Relocation assistance:YesVisa requirement:Only US citizens and Greencard holdersNumber of positions: 1

Pre screen questionnaire:

1. Does the candidate have a BA degree or 3-5 years of related experience/training, or an equivalent combination of education and experience? If so, explain.

2. Please describe your candidate's proficiency level with each of the following Microsoft applications: Word, Excel, Access, PowerPoint and Outlook.

3. What experience does your candidate have with web analytics tools (i.e.; Omniture, CoreMetrics, Visual Sciences, HTML, Social Media, etc.)?

4. What experience does your candidate have in developing and managing SEO programs?

5. Briefly describe your candidate's ability to provide expert advice and strategies on SEM/PPC?

6. What experience does your candidate have in developing, implementing and maintaining e-commerce mobile strategies for websites?

7. Are you comfortable with being onsite at the Egg Harbor, NJ corporate office five days a week (no remote work possible)?

8. Will the candidate require relocation assistance if offered this position? If so, please describe the type and/or amount requested.

9. In what city and state does the candidate reside?

10. What is the candidate's requested compensation for this role?

11. Does the candidate, now or in the future, require sponsorship to work?