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Global Market Development Assistant/Specialist

ATR International
Carlsbad, California, 92008, United States
July 16, 2018

Job Title: Global Market Development Assistant/Specialist

Job Location: Carlsbad, CA

Job Duration: 7 Months

Job Description:

We are seeking a Global Market Development Assistant/Specialist for a very important client


-Assist in the development and execution of qPCR marketing program deliverables, based on defined strategic marketing plans.

-Closely collaborate with global and regional market development managers in the development and completion of customer facing materials such as emails, banners, promotions, webpages, social media communication, and collateral.

-Lead the sustaining marketing activities for qPCR instruments including updating marketing materials, web pages, emails, and other communications as they arise.

-Develop creative tactics to drive awareness of the instrument portfolio and related workflow products.

-Support Senior Global Market Development Manager in new product introductions (NPIs) and be the primary owner of a small NPI occurring in Q4-2018.

-Assist in the development of Marketing Automation Plans (MAPs) to include drafting the customer journey, identifying new tactics, editing and/or creating new emails to fit the journey.

-Leverage analytics to determine the effectiveness of marketing programs based on KPI and ROI marketing metrics. Regularly track marketing program results and make updates to dashboards monthly.


The ideal candidate will possess the following skills:


-A minimum of 3 years of marketing experience with a proven track record of accomplishments (managing multiple projects, meeting deadlines, staying within budget). Sharing examples would be appreciated.

-Previous experience working in a product marketing environment is desired.

-Scientific knowledge is a plus, but is not essential.

-Able to work with minimal supervision after clear direction is given.

-Must be detail oriented, with the ability to identify and resolve problems.

-Strong business acumen, understanding of analytical metrics and customer focus are essential.

-Excellent interpersonal skills with the ability to gain consensus and facilitate decision making within a matrixed environment.

-Proficient in Excel, Word, PowerPoint.


-Bachelor’s degree in life sciences, marketing, business administration, or communications.