Global Market Development Assistant/Specialist

Job Title: Global Market Development Assistant/Specialist

Job Location: Carlsbad, CA

Job Duration: 7 Months

Job Description:

We are seeking a Global Market Development Assistant/Specialist for a very important client

Responsibilities:

-Assist in the development and execution of qPCR marketing program deliverables, based on defined strategic marketing plans.

-Closely collaborate with global and regional market development managers in the development and completion of customer facing materials such as emails, banners, promotions, webpages, social media communication, and collateral.

-Lead the sustaining marketing activities for qPCR instruments including updating marketing materials, web pages, emails, and other communications as they arise.

-Develop creative tactics to drive awareness of the instrument portfolio and related workflow products.

-Support Senior Global Market Development Manager in new product introductions (NPIs) and be the primary owner of a small NPI occurring in Q4-2018.

-Assist in the development of Marketing Automation Plans (MAPs) to include drafting the customer journey, identifying new tactics, editing and/or creating new emails to fit the journey.

-Leverage analytics to determine the effectiveness of marketing programs based on KPI and ROI marketing metrics. Regularly track marketing program results and make updates to dashboards monthly.

Requirement:

The ideal candidate will possess the following skills:

Skills

-A minimum of 3 years of marketing experience with a proven track record of accomplishments (managing multiple projects, meeting deadlines, staying within budget). Sharing examples would be appreciated.

-Previous experience working in a product marketing environment is desired.

-Scientific knowledge is a plus, but is not essential.

-Able to work with minimal supervision after clear direction is given.

-Must be detail oriented, with the ability to identify and resolve problems.

-Strong business acumen, understanding of analytical metrics and customer focus are essential.

-Excellent interpersonal skills with the ability to gain consensus and facilitate decision making within a matrixed environment.

-Proficient in Excel, Word, PowerPoint.

Education

-Bachelor’s degree in life sciences, marketing, business administration, or communications.