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Remote Technical Product Marketing Director

Company:
grabjobs
Location:
Columbus, OH
Posted:
July 10, 2026
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Description:

About the role

We're looking for a Technical Product Marketing Manager who can be the voice of our products — translating deep technical capabilities into compelling stories that resonate with developers, technical buyers, and executives alike. This person will own the narrative of our company and platform, drive every piece of customer-facing content, and ensure our differentiators are crystal clear at every stage of the customer journey. You will be the connective tissue between Product, Sales, Customer Success, and Marketing, and your work will directly impact win rates, deal velocity, and customer retention.

What you'll own

Content strategy and execution across the website, blogs, whitepapers, solution briefs, datasheets, demo videos, case studies, and technical deep dives

Sales enablement end-to-end: pitch decks, battlecards, competitive intel, discovery guides, ROI calculators, objection-handling playbooks, and rep training

Product positioning, messaging frameworks, and the overarching company narrative — ensuring every product and platform story ladders up to a unified value proposition

Website messaging and information architecture for all product pages, ensuring differentiators are sharp, specific, and impossible to ignore

Internal and external communications of product messaging, making sure every employee — from SDR to CEO — tells the same compelling story

Win-rate improvement initiatives, including win/loss analysis, message testing, and enforcement of messaging discipline throughout the entire sales cycle

Post-sale messaging continuity, partnering with Customer Success to ensure customers experience the promised value through onboarding, adoption, expansion, and renewal

Technical webinars, live demos, and thought-leadership events that engage technical audiences and build community

Competitive intelligence: deep tracking of competitors, building "why us vs. them" narratives that sales can wield with confidence

Product launches: own go-to-market plans, cross-functional launch coordination, tiering, messaging, and post-launch performance measurement

Analyst and influencer relations support, briefing analysts and contributing to reports such as Gartner Magic Quadrant and Forrester Wave evaluations

Customer and market research, including persona development, buyer journey mapping, and voice-of-customer programs

Pricing and packaging input in partnership with Product and Finance

Technical evangelism through conference talks, podcasts, developer communities, and social channels

Measurement and reporting on content performance, enablement adoption, pipeline influence, and message effectiveness

What you'll bring

5+ years in technical product marketing, product management, or developer relations, ideally in B2B SaaS or infrastructure/platform companies

A technical background (CS degree, engineering experience, or equivalent hands-on fluency) — you can hold your own with engineers and architects

Exceptional writing and storytelling skills with a portfolio that proves it

Demonstrated ability to translate complex technical concepts into clear, differentiated, customer-centric messaging

Track record of driving measurable improvements in win rate, pipeline conversion, or sales productivity

Stage presence — comfortable hosting webinars, delivering keynotes, and recording demos

Strong cross-functional leadership; you can influence Product, Sales, and Engineering without formal authority

Bias for action, sharp prioritization instincts, and a builder's mindset

Nice to have

Experience marketing to developers, data engineers, security teams, or platform engineering audiences

Familiarity with [your product category — e.g., AI/ML, data infrastructure, cybersecurity, DevOps]

Prior experience launching a category or repositioning a platform

Why this role matters

Messaging is our moat. The person in this seat will define how the market understands us, how our sellers win, and how our customers continue to find value long after the contract is signed. If you want to own the narrative of a company end-to-end, this is the role.

Job Type: Remote, Full-Time, Permanent

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