Performance Marketing Manager

Earthside Farms

Earthside Farms is a fast-growing snack brand focused on clean ingredient candied nuts and organic dried fruit products. Our products are sold across major retail, marketplace, and eCommerce channels, and we are looking for a highly analytical, execution-focused Performance Marketing Manager to help scale profitable growth across digital platforms.

This is not a “brand awareness” role. We are looking for someone who understands performance marketing, marketplace algorithms, contribution margin, and how to profitably scale a consumable CPG brand.

Responsibilities

Marketplace & Paid Media Management

Manage and optimize Amazon PPC campaigns across Sponsored Products, Sponsored Brands, Sponsored Display, and DSP

Manage Walmart Connect campaigns and improve performance

Launch, manage, and optimize Meta advertising campaigns across Facebook and Instagram

Launch, test, and optimize TikTok Shop and TikTok Ads campaigns

Manage Google Ads campaigns across Search, Shopping, YouTube, and Performance Max

Manage Reddit advertising campaigns and identify relevant community targeting opportunities

Support Instacart Ads and other retail media initiatives

Help drive growth and visibility on Faire and other marketplace channels

Performance Optimization

Improve TACOS, ROAS, contribution margin, and overall profitability

Conduct keyword research, bid optimization, audience targeting, and campaign restructuring

Continuously test creative, audiences, landing pages, and promotional strategies

Identify scaling opportunities while maintaining efficiency targets

Monitor inventory levels and adjust advertising spend accordingly

Analyze customer acquisition costs, repeat purchase behavior, and LTV

Reporting & Analytics

Build and maintain weekly performance dashboards

Report on channel performance, trends, and growth opportunities

Provide actionable recommendations based on data and performance insights

Analyze competitive activity and marketplace trends

Cross Functional Collaboration

Work closely with leadership, operations, and creative teams

Coordinate product launches and promotional campaigns

Help improve product listings and conversion rates

Support marketplace expansion opportunities

Requirements

Must Have

3+ years managing performance marketing for eCommerce or CPG brands

Deep experience with Amazon PPC

Experience with Walmart Connect

Experience managing Meta Ads

Experience managing Google Ads and YouTube campaigns

Experience scaling TikTok Shop or TikTok Ads

Strong analytical and Excel/Google Sheets skills

Ability to interpret data and make fast decisions

Experience managing advertising budgets profitably

Strongly Preferred

Experience with Reddit Ads and community-driven marketing

Experience with Instacart Ads or retail media networks

Experience working with food, beverage, or snack brands

Experience with Shopify brands

Familiarity with tools such as Helium10, Data Dive, Pacvue, Perpetua, Quartile, Triple Whale, or similar platforms

Understanding of retail velocity and omnichannel strategy

Experience with creative testing and landing page optimization

What We Care About

Highly analytical and data-driven mindset

Strong ownership mentality and ability to execute quickly

Understanding profitability and contribution margin, not just ROAS

Comfortable operating in a lean, entrepreneurial environment

Ability to both execute and think strategically

We care more about profitable growth, operational thinking, and scalability than vanity metrics.