TikTok Shop & E-Commerce Lead

Overview

We are looking for someone to own and scale our TikTok Shop and broader e-commerce ecosystem. This includes Shopify, TikTok Shop, Amazon, Faire, and other e-commerce wholesale platforms.

This is a senior, execution-focused role. We are not looking for someone to learn TikTok on the job. You must come in as a TikTok expert with a proven track record of driving revenue, and then extend that expertise across other channels.

Responsibilities

Own TikTok Shop end-to-end, including product listings, pricing, promotions, creator strategy, and storefront management

Drive revenue through TikTok Shop via both organic content and paid ads

Manage and scale creator and affiliate programs with a clear focus on sales, not just content output

Launch, manage, and optimize paid advertising across TikTok, Amazon, Walmart Marketplace, Google Adwords, and other relevant channels

Expand learnings from TikTok into Shopify, Amazon, Faire, and wholesale platforms

Optimize product listings across all platforms for conversion and discoverability

Monitor and improve key metrics including conversion rate, AOV, CAC, and ROAS

Identify opportunities for bundling, merchandising, and pricing optimization

Manage inventory flow across channels to prevent stockouts and overages

Analyze performance data and provide clear, actionable recommendations

Requirements

Proven track record managing TikTok Shop with measurable revenue results

Deep expertise in TikTok, including content strategy, creator management, affiliate programs, and paid ads

Hands-on experience scaling TikTok Shop from early stage to meaningful revenue

Experience managing at least one additional platform such as Amazon or Walmart Marketplace

Strong performance marketing background with direct experience running paid ads

Data-driven with the ability to make fast decisions and iterate quickly

Comfortable operating in a fast-paced environment without established processes

Strong ownership mentality with accountability for results

What Success Looks Like

TikTok Shop becomes a meaningful and growing revenue channel

Consistent improvement in ROAS, CAC, and conversion rates

Reliable creator and affiliate engine that drives predictable sales

Expansion of successful TikTok strategies into other e-commerce channels

Clear reporting with insights that directly improve performance