Title: WEB CONTENT SPECIALIST
Location: Vienna, VA
Duration: Initial 6 months contract with extensions
Compensation: $ 30 - 35 per hour
Work Requirements: US Citizen, GC Holders or or Authorized to work in US
Basic Purpose / Description
To assist in the development and maintenance of Navy Federal's digital content strategy across web and mobile channels. This role supports the implementation and optimization of digital experiences that drive usability, relevance, member engagement, and alignment with corporate marketing and brand objectives.
Required knowledge includes Adobe Experience Manager (AEM), Adobe Analytics, Adobe Target, taxonomy, digital asset management, content management systems (CMS), search engine optimization (SEO), and digital best practices.
This role collaborates closely with Marketing, UX, Digital teams, internal business units, and vendors to ensure timely and accurate implementation of digital content enhancements that support business needs and member experience.
Responsibilities
Author, QA, and publish digital content within Adobe Experience Manager (AEM)
Create, edit, test, optimize, and evaluate digital experiences across web and mobile channels
Analyze content performance, testing outcomes, and optimization results; provide recommendations for future enhancements
Partner with UX and Digital teams as the content management lead for new features and enhancements
Conduct content audits across digital channels to ensure alignment with approved content strategy and business goals
Support the creation, maintenance, and execution of the digital content calendar
Recommend changes to improve usability, interactivity, site functionality, and member engagement
Serve as subject matter expert for mobile content management, including documentation and training for internal contributors
Represent the Web & Content Strategy team in meetings with internal business partners and marketing stakeholders
Ensure all content complies with brand standards, marketing style guides, legal requirements, and governance expectations
Track digital enhancement implementations and ensure deadlines are met
Partner with internal content authors, designers, and stakeholders to ensure adherence to digital best practices
Support additional digital content initiatives as needed
Qualifications
Required:
Bachelor's degree in Marketing, Communications, Digital Media, Business, or related field (or equivalent experience)
Strong written and verbal communication skills
Experience managing content for high-traffic websites using Adobe Experience Manager or similar CMS platforms
Experience translating complex concepts, customer needs, and behaviors into intuitive digital experiences
Experience with web analytics tools such as Adobe Analytics
Knowledge of digital usability best practices, interactive design principles, and information architecture
Knowledge of SEO strategy and content optimization best practices
Ability to manage multiple competing priorities independently and within a collaborative team environment
Strong organizational, planning, and time management skills
Ability to influence stakeholders and build consensus across cross-functional teams
Comfortable navigating multiple systems, applications, and emerging digital technologies
Preferred:
Experience with Adobe Target, Adobe Analytics, and/or Google Analytics
Basic HTML, CSS, and JavaScript familiarity
Experience working with multiple content management systems
Financial services industry experience
Experience working in a fast-paced digital, marketing, or agency-like environment
Compliance
Must remain cognizant of and adhere to Navy Federal policies, procedures, and regulations related to the Bank Secrecy Act.
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