Art Director

Job Description

Responsibilities

Lead visual identity and brand guideline development across our brand portfolio

Art-direct all product, lifestyle, and campaign photography — including casting input, location scouting, on-set direction, and post-production oversight

Develop key visuals and creative concepts for hero product launches, seasonal campaigns, and major retail moments

Own the visual execution of catalogues, lookbooks, and all printed collateral

Direct e-commerce creative across our websites and marketplaces (Shopee, Lazada, Tokopedia, TikTok Shop) — banners, product imagery, landing pages, livestream visuals

Develop in-store, POSM, and retail visual systems for both flagship spaces and partner stores

Oversee packaging design and product launch assets in partnership with brand and product teams

Direct video and motion content for social, e-commerce, and retail screens

Manage and develop the in-house design team (initially 1–2 designers) and a network of freelancers and external agencies

Partner with country marketing teams across Asia to localise creative without breaking brand consistency

Build and maintain a structured brand asset library accessible across markets

Requirements

8–12 years of experience in design or art direction roles, including agency and/or in-house experience on brands with significant retail or e-commerce presence

A portfolio that demonstrates strong typography, layout, photography direction, retouching standards, and visual systems thinking — across a consistent volume of work, not just one or two hero pieces

Direct experience art-directing photoshoots end-to-end: brief, casting input, on-set direction, retouching brief and review

Background in sportswear, fashion, retail, FMCG, or consumer e-commerce

Hands-on proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and Figma

Working knowledge of After Effects (or comfort directing motion designers); familiarity with Lightroom or Capture One for photo workflows

Strong project management instincts — able to run multiple campaigns, shoots, and deliverables in parallel without dropping quality

Comfortable working with leadership that sets creative direction and gives clear input, and with the autonomy to translate that into execution at pace

Fluent written and spoken English; cultural fluency in two or more of MY, ID, VN, SG is a plus

Experience integrating AI tools (Midjourney, Firefly, Runway) into design and production workflows is a plus

Based in or willing to relocate to Kuala Lumpur