Enrollment Counselor / Territory Manager

Enrollment Counselor / Territory Manager Pennsylvania College of Art & Design (PCA&D) Effective Date: April 23, 2026 Status: Full-time, Exempt Department: Admissions / Enrollment Reports to: Vice President of Enrollment Work Location: PCA&D Welcome Center, Lancaster, PA with travel as needed. Position Summary The Enrollment Counselor / Territory Manager is responsible for recruiting, enrolling, and yielding a diverse and talented class of students to Pennsylvania College of Art & Design. This role blends relationship-driven recruitment with data-informed strategy-managing a defined geographic territory while contributing to national pipeline development across PCA&D's undergraduate programs, including Animation & Game Art, Creative Writing, Design Thinking, Fine Art, Graphic Design, Illustration, Live Experience Design & Production (LiveX), and Photography & Video. Success in this role will be defined by the ability to: * Build and sustain inquiry and applicant pipelines within assigned territories * Translate student interest into applications, admits, and deposits * Deliver high-impact, personalized recruitment experiences (in-person and virtual) * Utilize CRM data to inform strategy and improve conversion outcomes As a core member of the Enrollment team, the counselor collaborates closely with Marketing, Financial Aid, Academic Departments, and external partners to support institutional enrollment goals. About Pennsylvania College of Art & Design At Pennsylvania College of Art & Design, we believe that creatives design the future. Located in the heart of Lancaster, PCA&D offers a dynamic, studio-based education within a vibrant creative community. As a member of Association of Independent Colleges of Art & Design, PCA&D combines rigorous studio practice with industry-relevant learning, preparing students to thrive as artists, designers, and creative professionals. Key Responsibilities * Territory Management & Student Recruitment *

Manage a defined geographic territory (regional and/or national) * Develop and execute an annual recruitment plan (travel, school visits, events, communications) * Build relationships with: * High school counselors and educators * Community-based organizations * Transfer institutions and community colleges * Identify and grow "right-fit" student pipelines aligned with PCA&D programs * Travel, Events & Representation *

Represent PCA&D at: * High school visits and college fairs * National portfolio days and recruitment events * On-campus programs (Open Houses, Accepted Student Days, portfolio reviews) * Plan and execute territory-based and virtual recruitment events * Deliver engaging presentations that reflect PCA&D's brand and programs * Student Engagement & Yield Strategy *

Guide prospective students and families through the admissions process from inquiry to deposit * Conduct admissions interviews and portfolio reviews (as applicable) * Execute targeted yield strategies, including: * Personalized outreach (email, phone, SMS) * Event follow-up and conversion campaigns * Collaboration with Financial Aid on affordability conversations * Support admitted student engagement and reduce summer melt * CRM, Data & Reporting Utilize Slate to: * Manage territory activity and communication plans * Track student engagement and funnel progression * Maintain accurate and timely data entry * Monitor performance metrics including: * Inquiry generation * Application completion * Admit-to-deposit conversion * Contribute to reporting on territory performance and ROI * Marketing & Communications Collaboration *

Partner with Marketing to: * Execute territory-specific campaigns * Provide feedback on messaging and student insights * Support content development (student stories, program highlights, social media) * Ensure consistent, on-brand communication aligned with PCA&D voice and strategy * Cross-Functional Collaboration *

Work closely with: * Academic departments and faculty * Financial Aid team * Student Life and Residence Life * Support program-specific recruitment efforts, including: * Portfolio-required majors * Interview-based programs such as Live Experience Design & Production * Access, Equity & Compliance *

Promote access and opportunity for: * First-generation students * BIPOC students * Pell-eligible populations * Ensure compliance with institutional policies and regulations (FERPA, etc.) Minimum Qualifications *

Bachelor's degree * 1-3 years of experience in admissions, recruitment, sales, or outreach * Strong communication, presentation, and relationship-building skills * Ability to manage travel and work evenings/weekends as needed * Valid driver's license Preferred Qualifications *

Experience in art and design education or creative industries * Familiarity with CRM systems, preferably Slate * Territory management or regional recruitment experience * Experience working with portfolio-based admissions processes * Strong organizational and data analysis skills Key Performance Indicators (First 12 Months) *

Inquiry growth within assigned territory * Application completion rates * Admit-to-deposit conversion performance * Event participation and follow-up engagement * Territory expansion and school relationship development Engagement: *

Launch 8 national virtual events * Establish 4 partner pipelines or micro-portals Working Conditions *

Hybrid office and travel-based role * Frequent travel to schools, events, and recruitment programs * Occasional lifting of event materials Ability to lift and transport event materials Exposure to loud production environments; adherence to safety protocols required Salary & Benefits Salary & Benefits Competitive salary commensurate with experience, plus a comprehensive benefits package. Application Process Please submit: *

Résumé * Cover letter outlining recruitment experience and interest in PCA&D Equal Opportunity Employer Pennsylvania College of Art & Design is an equal opportunity employer committed to building an inclusive community that reflects a diversity of identities, perspectives, and experiences. All qualified applicants will receive consideration without regard to protected status.