External Marketer

CCH Healthcare -

Skilled Nursing Facility Marketer SNF Census Builder

Referral Development East Central Ohio

About CCH Healthcare

CCH Healthcare is a growing provider of skilled nursing and rehabilitation services. We are seeking a resultsdriven SNF Marketer to support two affiliated skilled nursing facilities in East Central Ohio. This role focuses on census growth, referral development, and admissions conversion through strong relationship building.

Position Overview

The Skilled Nursing Facility Marketer serves as the primary referral and marketing partner for two SNFs. This role is responsible for building census, managing referrals, and strengthening hospital and community partnerships. Ideal candidates have postacute or SNF marketing experience and a proven ability to convert referrals into admissions.

Key Responsibilities

Serve as dedicated marketer for two SNFs in East Central Ohio

Build and maintain referral relationships with:

Hospital case managers and discharge planners

Social workers and care coordinators

Physicians and physician groups

Home health, hospice, and community partners

Generate, track, and follow up on referrals to drive consistent census growth

Educate referral sources on services, payer acceptance, and admissions criteria

Conduct regular inperson sales and market visits

Partner closely with Admissions, Administrators, DONs, and Corporate Leadership

Monitor census, payer mix, and referral trends

Maintain accurate referral and census reporting

Qualifications

SNF, postacute, or healthcare marketing experience preferred

Proven success in SNF census development

Strong knowledge of Medicare, Medicaid, Managed Care, and commercial payers

Excellent communication and relationshipbuilding skills

Organized, selfmotivated, and resultsdriven

Ability to manage responsibilities across multiple facilities

Valid driver’s license with local travel in East Central Ohio

What We Offer

Competitive salary based on experience

Performancedriven opportunity tied to census growth

Strong admissions and operational support

Leadership exposure and growth opportunities

Direct impact on facility stability and growth

Why Join CCH Healthcare?

At CCH Healthcare, marketing is a key driver of success. This role offers the opportunity to build census, strengthen referral partnerships, and support longterm facility growth across East Central Ohio.

CCH Healthcare is an Equal Opportunity Employer