Marketing Manager

Marketing Manager

Confidential Columbus, Ohio, United States (On-site)

Marketing Leader (Build & Scale)

Position Overview

This role is responsible for developing the brand, driving demand, and building a scalable marketing engine that supports both branch-level growth and national expansion—including our rapidly growing Professional Division.

We are looking for someone who can think like a strategist and execute like an operator—someone who has built (or is ready to build) a marketing team, infrastructure, and playbook inside a high-growth environment.

What You'll Build

A centralized marketing function aligned with sales and branch operations

A clear brand voice and positioning across all divisions

Lead generation systems (digital, outbound, and local market support)

Marketing support for national accounts and enterprise clients

Tools, reporting, and analytics to measure ROI and performance

Key Responsibilities

Strategy & Leadership

Develop and execute a company-wide marketing strategy aligned to revenue goals

Build, hire, and lead a high-performing marketing team over time

Establish brand positioning across light industrial, professional, and executive services

Partner with executive leadership to align marketing with business priorities

Demand Generation & Growth

Drive new client acquisition through targeted campaigns and outbound strategies

Build scalable lead generation funnels (digital + field support)

Support branches with local market growth initiatives

Partner with sales teams to improve conversion and pipeline velocity

Recruitment Marketing

Develop strategies to attract high-volume and professional talent

Improve candidate flow through job marketing, social, and digital channels

Build employer branding initiatives to position a top workplace

Brand, Content & Digital Presence

Own and evolve the brand identity and messaging

Oversee website, SEO/SEM, social media, and content strategy

Develop sales collateral, pitch decks, and client-facing materials

Ensure consistent messaging across all markets and divisions

Analytics & Performance

Implement tools and dashboards to track marketing ROI and campaign performance

Analyze data to optimize spend, channels, and conversion rates

Report on key metrics, including leads, cost per lead, and revenue impact

What We're Looking For

5–10+ years of experience in marketing leadership, preferably in staffing, recruiting, or B2B services

Proven experience building or scaling a marketing function or team

Strong background in demand generation, digital marketing, and brand development

Ability to operate both strategically and tactically (this is a roll-up-your-sleeves role)

Experience supporting sales-driven organizations

Strong communication, leadership, and execution skills

What Success Looks Like

Increased qualified leads and client acquisition

Improved candidate flow and recruiting efficiency

Strong, consistent brand presence across markets

A built-out, scalable marketing team and infrastructure

Measurable impact on revenue growth

Compensation & Benefits

Competitive base salary + performance-based incentives

Full benefits package (health, dental, vision, 401k)

Opportunity to build and lead a national marketing function

High visibility with executive leadership

Clear path for growth as the company scales