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Customer Marketing Manager

Consumer Packaged Goods Mfg (HBA, Cosmetics, Foods, Beverages, Personal Care Products)
Lancaster, Pennsylvania, United States
November 13, 2017

Customer Marketing Manager - $100-120K + Bonus – Consumer Packaged Goods Mfg (HBA, Cosmetics, Foods, Beverages, Personal Care Products) - Leadership position that owns the customer and is responsible for converting consumer marketing strategies into executable strategic/tactical sales plans. The Customer Marketing Manager provides leadership in terms of the development and execution of customer marketing strategies within assigned areas of responsibility. Position focuses on creation, implementation and coordination of the customer marketing plan in terms of merchandising, assortment, pricing, and shelf management and insuring alignment with overall corporate objectives. Position requires close communication with sales, marketing, finance, manufacturing, distribution and purchasing functions to sense business conditions and trends. Position is primarily responsible for the development, deployment, evaluation, and reconciliation of the trade promotion budget at the individual customer level. Position also provides significant analyses of brand/product performance that help develop, implement or monitor sales and customer marketing programs and identify opportunities for growth and overall business improvement.

Bachelor’s degree. MBA preferred. Minimum 6-8 years in an internal or external sales position within a consumer packaged goods company (manufacturer, broker or Retailer). Preferred candidate has experience as a National/Regional Sales Manager with broker management experience and also previous Customer Marketing organizational experience. Ability to manage a multi-million annual trade promotion budget within area of responsibility. Analysis and interpretation required in forecasting, evaluation of the trade marketing programs and in the development of category management/customer review presentations Excellent analytical and strategic capabilities. Strong knowledge base in terms of the CPG industry and all trade classes. Aggressive bottom line results orientation. Expert in Excel, proficient in PowerPoint & Word Strong mathematical, financial and business trend analysis skills.