Assistant Manager, Trade Marketing (CAMBO CE)

Position Summary

Role and Responsibilities

Responsibilities

Co-working with Product Marketing, Channel Team and Marketing Team

Develop and implement national and customized channel promotions for all CE products.

Understand well TIM, Cores, Promotion library and Procure to Pay system

Analyze channel sell out and promotion pre-post evaluation, outlet by outlet and implement improvement plans.

Sourcing Promotional Item, POSM thru TSE Procurement and local vendors pool by following company policy strictly

Conduct and check competitive benchmarking, retail price comparison, competitor movement and feedback to Product Marketing and Channel Team.

Analyze channel performance, shops performance and provide feedback to Product Marketing Managers and Sales Team.

Identify and implement key KPI metrics for measurement of efficiency and resource allocation for Trade activities.

Managing Retail innovation/Renovation project with Cheil. Develop visual merchandising tool, planogram guideline for smart table, and cabinet. Conduct shelf share audit and recommend improvement plans.

Create synergy in Marketing data tracking, store capacity mapping, shops mapping and develop improvement plans.

Retail Performance: Conduct shelf share audits, analyze retail execution data, and recommend actionable improvement plans to maximize brand presence. (New)

Events & Activations: Manage and lead all new products launching events, consumer activations, and other marketing events for Samsung Consumer Electronics only. (New)

Merchandising Compliance: Develop, document, and distribute clear merchandising guidelines and planograms. Conduct retail audits at Modern Trade (MT) and Traditional Trade (TT) to ensure high compliance with brand standards. (Justified)

Manage marketing expenses within assigned budget.

Performs other duties as assigned by management /direct supervisor.

Skills and Qualifications

Qualifications / Key Skills Required:

Possess a degree or higher preferably in Business, Economics or Marketing.

At least 5 years relevant marketing, business development experiences with technology/FMCG industry

Experience in trade marketing emphasis on merchandising, promotion and partnerships

Innovative and creative-ability to identify and evaluate creative ideas, focusing on those that will create competitive advantage

Proven ability to manage multiple tasks concurrently under aggressive timelines in a dynamic environment. High ability of problem solving.

Familiar with retail environment, dealers and channel management

Willing to learn, Confident, Honest, good team player and structural thinking.

Strong business acumen, awareness of market and retail trends.

Those with good analytical, mathematical and statistics abilities are encouraged to apply.

Excellent interpersonal and communication skills.

Excellent in Microsoft Excel (Advance program)

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R114091