Sales Officer

1. Retail Sales Execution

Execute outlet coverage plans across the assigned territory.

Drive retail expansion initiatives in identified markets.

Ensure regular market visits as per the defined outlet universe and coverage norms.

Communicate retailer targets and follow up for achievement.

Conduct audits to ensure availability and visibility of retail assets (display units, header boards, etc.).

2. Field Team Supervision

Supervise and monitor the performance of promoters, FOS, and team leaders.

Drive monthly sales priorities and productivity targets.

Conduct regular gate meetings and review sessions with field teams.

Improve throughput from manned and unmanned outlets.

3. Sell-Through Management

Monitor stock availability of key SKUs at retail outlets.

Ensure the timely availability of new products and priority models.

Escalate supply gaps and stock issues to relevant stakeholders.

4. Sell-Out Management

Drive daily retail activations and monthly target achievement.

Maximize outlet productivity and revenue contribution.

Track daily performance vs targets and ensure corrective actions.

Ensure scheme communication and outlet compliance.

Drive the performance of new product launches during campaign periods.

5. Market Monitoring & Reporting

Conduct retailer and field team performance reviews.

Submit daily, weekly, and monthly sales reports.

Highlight market challenges and underperformance to leadership.

6. Market Coordination

Coordinate with distributors and market partners for smooth execution.

Support the implementation of approved sales schemes and initiatives.

Share market intelligence and competitor feedback.

Support periodic data collection and business review activities.