Adobe Analytics expert

urgent role

Role- Adobe Analytics expert- Customer Journey Analytics (CJA)(Feidler)

12 month

Location : Malvern, PA

Onsite/Hybrid position

Client- financial domain

Visa- no H1B and no fake GC please

Rate - DOE

What they need -

We are seeking a seasoned Adobe Analytics expert to lead the evolution of our enterprise digital analytics capabilities.

This role requires deep technical expertise, hands-on implementation experience, and the ability to bridge the gap between technical teams and business stakeholders.

The ideal candidate has significant experience with Adobe Analytics, Customer Journey Analytics (CJA), and enterprise-scale data integrations, particularly in B2B and/or financial services environments.

This role will be responsible for assessing our current Adobe Analytics implementation, identifying gaps, and guiding our transition from legacy Adobe Analytics to CJA. They will serve as a strategic advisor, technical architect, and cross-functional collaboration across marketing technology, product, digital experience, and data teams.

Key Responsibilities

Adobe Analytics & CJA Leadership

• Serve as the subject matter expert for Adobe Analytics, Customer Journey Analytics, Adobe Target, and Adobe Real-Time CDP.

• Lead readiness assessment, planning, and execution of the migration from legacy Adobe Analytics to CJA.

• Define best-practice governance, data layer standards, and implementation frameworks for analytics and tagging.

Implementation & Technical Enablement

• Audit current Adobe Analytics and site tagging implementation to identify data gaps, accuracy issues, and opportunities for improvement.

• Partner with ad/martech tagging teams to design, document, and implement high-quality tagging specifications for new features, site enhancements, and redesigned customer journeys.

• Ensure CJA is properly integrated with CDPs, CRM platforms, identity systems, and other enterprise data sources.

• Improve site visitor identification rates through identity resolution strategies and integrations.

Cross-Functional Collaboration

• Act as the liaison between technical teams (martech, data engineering, platform operations) and business stakeholders (digital product, marketing, analytics).

• Translate business requirements into clear technical specifications and ensure analytical outputs meet stakeholder needs.

• Educate and support business teams on CJA capabilities, data usage, and best practices.

Data & Documentation Excellence

• Use SQL to analyze existing data structures, validate tagging, and troubleshoot implementation issues.

• Create and maintain comprehensive tagging design documentation, solution design references (SDRs), data dictionaries, and process documentation.

• Establish scalable documentation standards to support onboarding of new analysts and ongoing governance.

Qualifications

• 7+ years of hands-on experience with Adobe Analytics and large-scale enterprise implementations.

• 2+ years of direct experience with Adobe Customer Journey Analytics.

• Strong SQL skills for data validation, QA, and historical implementation review.

• Deep understanding of digital tagging methodologies, data layers, event-driven architectures, and web/mobile instrumentation.

• Background integrating Adobe solutions with CDPs, CRM platforms, identity systems, and marketing technologies.

• Knowledge of identity resolution, authentication-based data strategies, and cross-device visitor stitching.

• Proven ability to work cross-functionally and translate between technical and non-technical audiences.

• Experience working in or supporting complex B2B environments.

• Hands-on experience with Adobe Target and Adobe Real-Time CDP.

• Demonstrated ability to build documentation frameworks such as tagging guides, SDRs, and data dictionaries.

• Experience in the financial services industry