CRITICAL EXPERIENCE:
SFMC - cert preferred not required
2 to 3 years of solutioning and as an architect
Rate on SQL - 7 or higher and write from scratch
API and SDKs - general data mgmt. skills
Relationship database concepts
Agency experience preferred
Role and Responsibilities
Lead discovery efforts to gather necessary information from clients and internal team members to appropriately understand business needs and solution requirements for digital marketing efforts
Develop deep knowledge of each client's business and available data to ensure platform solutioning is on par with client's marketing objectives
Translate business needs into detailed technical requirements for platform configuration, data schemas and system integrations to deliver against business needs
Lead platform configuration and development of digital marketing campaigns across channels (email, SMS, push, in-app, etc)
Oversee development, testing and deployment of platform work completed by developers
Provide support to development teams working on platform integrations
Create Architecture and Technical specifications documents