Media Buyer / Planner

Job Description

Salary:

As a Media Planner/Buyer, your role is to identify the best mix of media channels to deliver marketing messages to a client's target audience. Using research data and audience insights, you will craft comprehensive media strategies that maximize the impact of client campaigns within budget constraints. Your work will span across traditional channels likeoutdoor,radio, print, andbroadcast and cabletelevision, as well as digital channels including social media, programmatic, and search.

You will lead discussions with clients about media strategies, negotiate advertising rates, create detailed media schedules, and ensure accurate delivery and strive for successful outcomes.

Primary Responsibilities

Collaboration

Work closely with theStrategy & Insights Teamand Account Executive to understand strategic goals, audience segmentation, budget, and timing for campaigns

Collaborate with theDigital Media Specialiston campaign execution, pre-launch tracking setup, tagging, dashboarding, and reporting

Strategic Planning

Develop and implement cross-channel media strategies that ensure client campaigns reach their target audiences efficiently and effectively

Budget Management

Create and evaluate media plan options that align with client objectives while maintaining budget oversight to maximize return on investment

Campaign Execution

Build and manage comprehensive media plans, handling both traditional and digital channels, including Google Ads, social platforms, and programmatic buys

Collaborate with theDigital Media Specialistto ensure smooth execution, including tracking setup, tagging, and dashboard management

Manage media asset trafficking across platforms and coordinate with DSPs (Demand Side Platforms) for programmatic buying

Relationship Building

Establish and nurture strong, productive relationships with media vendors to secure optimal rates and placements for client campaigns

Performance Analysis

Analyze campaign performance, provide insights, and recommend optimizations to improve outcomes

Present post-campaign reports with actionable insights to clients

Additional Duties

Act as a thought leader, staying informed of industry trends and emerging media capabilities, and sharing relevant updates with internal teams

Collaborate with clients to understand campaign goals and communicate media strategy clearly

Regularly gather and analyze campaign performance data, and present findings and insights in client-facing reports

Develop case studies that highlight successful campaigns and foster new business opportunities

Contribute to defining and improving paid media processes for planning, management, monitoring, and measurement

Participate in ongoing professional development, including earning certifications

Software & Process Knowledge

Platform-Specific Tools

Google Ads

Meta Ads Manager (Facebook/Instagram)

LinkedIn Campaign Manager

The Trade Desk (TTD) and other DSPs

Other Required Skills

Website Tagging and Tracking: Google Tag Manager (GTM)

Audience Segmentation and Data Analysis: Google Analytics, Customer Data Platforms (CDPs)

Data Visualization Tools: Looker Data Studio, Power BI

Microsoft Excel and Google Sheets

Experience working from a media brief with a team

Strong communication skills

Full-time