Customer Relationship Manager

About the Company

Uzbekistan has recently legalized betting activities, marking a significant milestone in the development of the country's regulated gaming industry. The company is proud to be among the first state-licensed operators, positioned to play a leading role in this new and fast-growing market.

As part of its launch and expansion plans in Uzbekistan, the company is building a strong local team across multiple departments and is currently hiring several Customer Service Specialists to support its growing customer base.

Role Overview

The Customer Relationship Manager will lead and develop CRM and customer lifecycle initiatives for a fast-growing betting operator, driving customer engagement, retention, and long-term loyalty through data-driven campaigns and personalized communication strategies.

Key Responsibilities

Develop and execute CRM and retention strategies aligned with business growth objectives

Manage and optimize the full customer lifecycle journey across multiple communication channels (email, push notifications, SMS, in-app messaging, etc.)

Create audience segmentation strategies and deliver targeted, personalized campaigns based on customer behavior and analytics

Monitor campaign performance, customer engagement, and retention metrics, providing regular insights and recommendations

Own and improve CRM workflows, automation processes, and campaign efficiency

Conduct A/B testing and ongoing experimentation to improve campaign effectiveness and customer experience

Collaborate closely with Marketing, Product, Customer Support, and other internal teams to ensure aligned customer communication strategies

Maintain CRM systems and customer databases, ensuring data accuracy, consistency, and compliance with internal standards

Identify opportunities for improving customer loyalty, reactivation, and overall customer lifetime value

Support reporting, forecasting, and strategic planning related to CRM activities

Requirements

High school diploma (or equivalent)

Previous experience in CRM, lifecycle marketing, retention marketing, or a similar customer-focused role

Native-level written and spoken Uzbek (MANDATORY)

Fluency in English, written and spoken (MANDATORY)

Good understanding of customer segmentation, retention strategies, and customer journey management

Hands-on experience with CRM and marketing automation platforms (HubSpot, Salesforce, Braze, Optimove, or similar)

Strong analytical and problem-solving skills with the ability to work with data and performance metrics

Experience managing multi-channel campaigns and marketing automation processes

Ability to prioritize tasks, manage multiple projects, and work in a fast-paced environment

Strong communication and organizational skills

Proactive, detail-oriented, and results-driven mindset

Availability to work full-time from the office located in central Tashkent

Working Environment

Full-time, office-based role in Tashkent city center

Modern office environment with standard computer systems and support tools

Additional Information

This is a unique opportunity to join one of the first officially licensed companies in Uzbekistan's newly regulated betting industry. While the market is still emerging, the company offers the chance to become part of a rapidly developing sector with long-term growth potential.