Brand Manger

Job Description

Brand Manager – Cosmetics (Remote / Hybrid / [Your City] – Full-Time)

Key Responsibilities (updated)

Develop and execute full-funnel brand strategy, positioning, messaging, and 360 ree; campaigns

Create and execute high-performing content (static, video, UGC-style) for Meta, TikTok, YouTube, and organic social – you’re comfortable concepting, shooting (or directing shoots), editing, and posting yourself when needed

Own and scale paid advertising on Meta (Facebook & Instagram), TikTok, Google Ads, YouTube with 7-figure budgets and proven ROAS (3.5x+)

Build, manage, and scale the affiliate and influencer program end-to-end (recruitment via Outreach, Impact, Grin, or direct; contract negotiation; payout tracking; creative briefs; performance optimization; whitelisting top creators)

Manage retail partner relationships and trade marketing (Sephora, Ulta, Nordstrom, Revolve, Credo, etc.)

Lead organic social media strategy and content calendar across Instagram, TikTok, YouTube, and emerging platforms

Oversee influencer seeding, paid collabs, and UGC production

Collaborate with creative and product teams on new launches and limited-edition drops

Analyze performance across ads, affiliates, organic social, and retail using Google Analytics, Triple Whale, Northbeam, etc.

Manage external agencies when needed (media buying, creative, PR)

What You Bring (updated & strengthened)

Proven ability to create thumb-stopping, conversion-driven content yourself – you’ve shot and edited TikToks/Reels that have gone 1M–100M+ views and driven real sales

Demonstrated success building and scaling affiliate programs (beauty/lifestyle influencers, nano macro, coupon sites, etc.) to 6–7 figures in attributable revenue

Expert-level experience running Meta, TikTok, and Google ads at $100K–$1M+/month spend with strong ROAS

Existing relationships or successful launches with Sephora, Ulta, Nordstrom, Revolve, Cult Beauty, or similar prestige/indie retailers

You’ve grown brand social accounts to 100K–1M+ followers (organic + paid)

Analytical powerhouse – you live in dashboards and optimize everything

Passion for beauty trends and what actually works on TikTok right now

Full-time

Hybrid remote