Experiential Manager - Anchor

Purpose of The Job:

The Experiential Manager/Executive will be a key member of the Brand Team, working to deliver top-class and breakthrough experiences that bring the brand to life to win the hearts consumer in Cambodia. A balanced mix of strategic thinking, creativity, effective planning and organization, and a can-do attitude is essential for success in this role.

Key Accountabilities:

Event Planning and Execution:

Plan and execute events as outlined in the team’s Scope of Work, including Brand events and activations (owned, partnered, sponsored) within Trade (On-Trade and Off-Trade) and outside Trade, with adjustments as needed based on AP/Brand Plans.

Own end-to-end delivery of assigned projects, including planning, execution, and post-evaluation.

Co-develop creative concepts and experience ideas with agencies and internal teams to create engaging on-ground experiences. This includes briefing, event materials development, communication materials, content, and working with KOLs.

Act as a key integrator across Brand, Media, and Trade teams to ensure experiential plans are fully aligned and amplified TTL.

Proactively identify opportunities to enhance event impact (consumer engagement, visibility, ROI) during the event and post event. Conducting a post launch evaluation and contributing ideas to improve format, scale, and experience design.

Experiential & Sponsorship Strategy:

Actively contribute to the development of experiential and sponsorship strategies by bringing forward insights, ideas, and learnings from the ground.

Recommend new passion points, platforms, or partnerships based on consumer behavior and trends based on the brand’s positioning platform and brand/ campaign idea.

Provide input into ICP and Annual Planning with actionable experiential ideas.

Data Management & Reporting:

Evaluate experiential opportunities (reach, sales, impact, cost) and track the performance of event post completion.

Translate event and sponsorship data into actionable insights and clear recommendations.

Identify what worked/ what didn’t and propose optimizations for future activations.

Administrative:

Support financial processes involving third-party agencies and vendors, ensuring proper documentation and timely coordination keeping in line with internal Procurement and Financial processes.

Requirements:

Bachelor or higher degree

1-2 years of experience in event planning, experiential marketing, or sponsorship managemnent

Khmer & English: Be able to communicate and work efficiently

Creativity, strategic thinking, and strong organizational skills

Proactive, with a solution-oriented mindset and a "can-do" attitude

Ability to innovate and execute courageous moves to elevate brand experiences

Excellent collaboration skills acorss functions and teams