Channel Manager Vice President

Description

Chase is one of the most-followed financial brands, engaging millions across Facebook, Instagram, LinkedIn, X, and YouTube. Our Social Media team delivers best-in-class content that empowers people to take control of their financial futures. If you’re passionate about audience-first storytelling and data-driven programming—and you love building YouTube channels that educate and inspire—join us.

As a Channel Manager Vice President within Consumer and Community Banking you will support Chase YouTube, where you will own the strategy, programming, and performance of a core flagship channel. In the Vice President role, you will shape the brand’s voice on YouTube, lead end-to-end operations, and deliver timely, engaging content for millions across our digital ecosystem.

Job responsibilities

Develop and execute a comprehensive YouTube strategy to drive sustainable channel growth, engagement, and viewership—factoring search and discovery across SEO and geo considerations.

Own day-to-day channel operations: editorial calendar, content planning, scheduling, publishing cadence, and playlist architecture for long-form, Shorts, and live programming.

Optimize for discovery and retention: craft high-performing titles, descriptions, tags, and thumbnails; run experiments (e.g., titles, thumbnails, formats, publish times) to improve CTR, average view duration, and audience retention.

Analyze performance in YouTube Studio and related analytics tools; translate insights into actionable programming decisions.

Set, track, and communicate KPIs (e.g., subscriber growth, watch time, CTR, retention); deliver regular reporting and performance readouts to stakeholders.

Partner with creative teams to develop high-quality, on-brand video content—from briefing and scripting to production and post—ensuring consistency with brand, legal, and compliance guidelines.

Foster community and loyalty: moderate and respond to comments, leverage Community posts, and cultivate a positive, interactive environment.

Serve as the primary point of contact with YouTube’s product and editorial teams; evaluate new features and betas to keep the channel on the leading edge.

Share platform insights, best practices, and learnings across global editorial and social teams to drive alignment and scale.

Manage content calendars and production workflows; coordinate cross-functionally with marketing, PR, legal, and customer support to align content with broader initiatives.

Required qualifications, capabilities, and skills:

6+ years experience managing professional social channels.

Managing and growing a successful YouTube channel with measurable results.

Deep understanding of YouTube algorithms, SEO, analytics, and audience development best practices.

Demonstrated track record crafting compelling, high-performing titles, descriptions, and thumbnails.

Proficiency with video production and editing workflows; ability to edit or provide clear creative feedback.

Strong writing and editorial judgment with a keen eye for detail, tone, and accuracy.

Leadership experience managing direct reports and partnering cross-functionally and with external agencies.

Data fluency and comfort turning insights into programming decisions; strong communication and presentation skills.

Hands-on experience with content management/scheduling tools (e.g., Sprinklr) and major social platforms (Facebook, Instagram, LinkedIn, X).

Passion for personal finance and helping people make smarter money decisions.

Bachelor’s degree in Communications, Journalism, English, Marketing, or related field

Preferred qualifications, capabilities, and skills:

Experience ideally within financial services, media, news, or content-driven organizations

Experience with localization and geo-targeting strategies for global audiences.

Familiarity with accessibility best practices (captions, metadata).

Graphic design or public relations experience.

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