Digital Communications Manager

Digital Strategy & Execution

• Own day-to-day execution of DC CAP’s digital communications strategy across social, email, and web

• Draft and implement digital plans outlining campaign goals, target audiences, content strategies, and

engagement tactics

• Collaborate with DC CAP teams to design and execute coordinated rollout plans around key

moments, campaigns, and events

• Test new ideas, experiments, and approaches to strengthen DC CAP’s reach, engagement, and impact

Content Development & Social Media Management

• Actively manage and post across Instagram, LinkedIn, X (Twitter), Facebook, and Threads, with

fluency across TikTok and YouTube

• Create, edit, schedule, and publish high-quality content aligned to program priorities and brand

voice

• Create social toolkits and provide additional social support to internal teams and partners

• Capture content at in-person events and support real-time storytelling

• Monitor platform performance and adjust strategy based on data and audience insights

• Produce digital storytelling content, with a focus on student voices, program impact, and

organizational initiatives

• Partner with Student Success Programs team to build a sustainable content collection and storybanking process

• Serve as the primary in-house creator of visual and multimedia assets, collaborating with external

design and video partners as needed for bigger projects or engagements

• Maintain consistent brand voice, tone, and quality across all platforms

• Draft, build, and send emails, including copywriting, light design, approvals routing, and

deployment

• Monitor industry trends in digital engagement and cultural shifts among target audiences to identify

new opportunities

Planning, Workflow & Project Management

• Build and maintain digital content calendars based on a deep understanding of initiative goals,

programming, and target audiences

• Use Monday.com to assign tasks, track progress, and manage workflows

• Balance multiple projects and deadlines while maintaining high quality and attention to detail.