Director, CPG Shopper Marketing

WHO IS 7 BREW…

7 Brew is a rapidly expanding drive through beverage experience with over 600+ locations across 38 states in the US. We are one of the fastest-growing QSR brands in the world, with plans to open more domestic locations in 2026.

We're passionate about crafting delicious and unique beverages while providing a fast and friendly customer experience. We believe in creating a vibrant and energetic work environment where our team members can thrive and grow.

Our mission is to cultivate kindness one tasty drink at a time.

WHAT’S BREWING IN THIS ROLE...

The Director CPG Shopper Marketing will build and lead 7Brew’s end-to-end shopper marketing and commercial activation strategy, bringing CPG trade and retail marketing disciplines to 7 Brew. This role is responsible for architecting the full marketing growth system—from strategy and capability design to activation, measurement, and continuous optimization—driving measurable traffic, conversion, frequency, and loyalty across a rapidly scaling footprint. The person will define the strategy, operating model, tools, and performance management needed to scale a modern shopper-centric marketing approach. This role will also manage all 3rd party agencies supporting outreach and activation activities in retail while interfacing with cross-functional and marketing roles at 7 Brew.

THE FLAVOR YOU ADD...

Shopper Growth Strategy

Build the company’s 3-5 year shopper marketing vision and roadmap for prioritized channels and customers.

Translate over-arching brand strategy into retailer-specific activations that drives conversion and repeat.

Create a clear framework for where and how we win at shelf and online.

Establish KPIs for measuring success and prioritize investments to maximize ROI.

Category Management Excellence

Leverage consumer insights, market data, and retailer analytics/requests to enhance category performance and optimize product placement and assortment.

Lead retailer-driven category planning, assortment strategy, merchandising solutions, and shelf optimization to drive incremental sales.

Retail Activation That Drives Velocity

Own pricing, retailer promotions (internal), trade spend, resets, and annual planning as well as all out-of-store brand/product marketing activations.

Oversee all in-store programs: displays, POS, merchandising tools, sampling, seasonal programs, and promotions.

Drive execution w/ marketing partners: launches, merchandising, velocity programs, and expansion into new doors/regions.

Partner with Sales, Customers and Agencies to support resets, expansions, and new account launches.

Develop customer-specific plans that strengthen retailer partnerships.

Omnichannel & Digital Shelf Leadership

Ensure seamless integration between in-store and digital activation and out-of-store integrated brand/product building activities (including integrations with 7 Brew stands when appropriate).

Partner on retailer media networks (Walmart Connect, Kroger Precision Marketing, Target Roundel, Amazon, etc.).

Improve digital shelf performance: content, conversion drivers, retail media alignment.

Help bridge the gap between brand marketing and commerce performance.

Trade & Investment Discipline

Oversee shopper marketing budgets and ensure strong return on spend.

Work with Sales + Finance to improve trade efficiency and promotional ROI.

Build reporting systems that connect activation to incremental sales.

Process (& Team) Builder

Establish planning calendars, activation playbooks, and execution standards.

Create alignment across Sales, Brand, Supply Chain, and Finance.

Work strategically with 3rd party agencies to drive success metrics.

Bring structure — without slowing the startup speed.

Lead and grow the CPG marketing function as the company scales and build a team as needed.

MUST-HAVE INGREDIENTS...

10+ years in shopper marketing / trade marketing within CPG

Proven experience leading shopper strategy for major retail accounts.

Strong commercial acumen — you understand velocity, margin, trade, and retailer economics.

Experience scaling brands across grocery, convenience, mass, club, ecommerce, and specialty.

Comfort working in a high-growth, evolving environment.

Ability to think strategically and execute tactically.

Executive presence — able to influence internally and with retail partners.

Experience managing a team of direct reports and 3rd party agencies.

Why Join 7 Brew?

At 7 Brew, you’ll be part of one of the fastest-growing QSR brands in the U.S. We offer opportunities for career development, a supportive team culture, and the chance to make a difference while having fun at work.

If you’re excited to join a team that values kindness, speed, and great drinks—we’d love to hear from you!