Business Development Sales Representative

Job Description

Business Development Sales Representative (BDSR)

Effective: 2.12.2026Accelerate Market Growth. Own the Territory. Build Your Career.

At Southeastern Equipment Company (SEC), we don’t just sell equipment — we help our customers win.

We’re looking for a high-energy, analytically driven, field-focused sales professional to take ownership of market expansion in Franklin County and surrounding areas. This is not an entry-level sales job. This is a launchpad into a long-term Outside Sales career with structured development and real territory impact.

If you’re competitive, data-driven, and hungry to build something bigger than yourself — keep reading.Primary Responsibility Summary

The Business Development Sales Representative (BDSR) is a high-impact, field-based sales role responsible for accelerating market penetration and expanding SEC’s customer footprint.

As the territory’s Data Intelligence Champion, you will:

Leverage advanced market analytics to uncover underserved segments

Reactivate dormant accounts

Displace competitive fleets

Convert insights into real revenue

This role bridges strategic data with boots-on-the-ground execution.

You will manage the full sales cycle — from prospecting and qualification to closing and CRM documentation — while partnering closely with the assigned Outside Sales Representative (OSR).

This position is a structured development path into a future OSR role.Reporting Structure

Reports To: Regional Sales Manager

Works Closely With: Assigned Territory Outside Sales Representative (OSR)Travel Requirements

This is a field-based role requiring extensive travel within Franklin County and surrounding areas.

50–75% of time in the field

Majority of travel within 1–2 hours of the home branch

Occasional overnight travel for training, vendor events, and company meetingsFLSA Classification

ExemptPerformance Metrics

You will be accountable for:

Market Share Growth in CCE Products (Pilot Geography)

Dollar Value of Opportunities Created

Revenue and Gross Profit Attainment

Dormant & Competitive Account Conversions

Weekly Face-to-Face Meetings with Data-Identified Prospects

CRM Activity & Data Integrity ComplianceOur Mission, Vision & Values

Mission: To help our customers win.

Vision: To be a leading solutions provider in the construction and related industries.

Values:

Hustle

Thoughtful

Passion

Customer Focused

If these resonate with you, you’ll fit here.Core ResponsibilitiesMarket Development & Account Management (Grow & Maintain)

Execute a focused growth strategy using Advanced Market Analytics

Identify and prioritize high-value prospects

Reactivate dormant accounts

Target competitive fleet displacement opportunities

Maintain detailed CRM documentation

Provide territory and competitive intelligence feedback

Stay informed on industry and product trendsSales Generation & Execution (Close)

Own the full sales cycle: prospect qualify quote negotiate close

Conduct equipment demos and deliver value-based presentations

Collaborate with Territory OSR for full market coverage

Drive new, used, and rental equipment sales

Identify cross-sell opportunities for Parts & Service

Generate and transition qualified leads when appropriateMarket Intelligence Leadership (Inform)

Serve as territory Data Intelligence Champion

Master proprietary analytics and market reporting systems

Translate data into structured daily/weekly sales plans

Provide proof-of-concept feedback to refine the data-driven selling model

Complete ongoing product and sales trainingSales Documentation & Planning

Maintain accurate CRM entries

Track progress toward market share targets

Update contact records and planning sheets

Develop weekly and long-term territory plans

Prepare quotes and proposalsCross-Functional & Administrative Duties

Support credit and collections resolution

Partner with Marketing, Parts, Service, and Operations

Participate in open houses and dealership events

Travel with departments to promote integrated solutions

Perform additional duties as assigned3-Year Development Path

This role is part of SEC’s structured pipeline for future Outside Sales Representatives.

Over three years, you will receive intensive development in:

Product knowledge & application

Advanced market analytics

Competitive displacement strategy

Negotiation mastery

Closing excellence

Successful completion leads to transition into a full OSR role with an assigned or newly created territory.

This is a career path — not just a job.Compensation & Benefits

Base Salary: $75,000

Target Commission Variable: $25,000

Total Target Compensation: $100,000

Additional Benefits:

Comprehensive benefits package

Vehicle allowance or company vehicle

Full field-technology stack

Professional development investmentEducation & Experience

Education (Preferred):

Bachelor’s Degree in Business, Agribusiness, Marketing, or related field

Experience:

1–3 years of sales experience required

Heavy equipment, industrial, construction, or technical sales preferredSkills & Abilities

Strong data literacy and analytical thinking

Ability to convert insights into sales action

CRM and Microsoft Office proficiency

Strong relationship-building skills

Clear ambition for a long-term Outside Sales career

High organization and territory management disciplinePhysical Requirements & Work Environment

This is an active, field-based role.

Frequent driving

Jobsite exposure and outdoor weather conditions

Climbing and inspecting heavy equipment

Navigating uneven terrain

Lifting up to 50 lbs occasionally

Exposure to noise, mechanical parts, temperature extremes

Appropriate PPE may be required.

If you are competitive, analytical, and motivated to build a long-term sales career in a high-performance environment — we want to meet you.

Full-time

Fully remote