Copywriter

The Copywriter (CW) works collaboratively with the copy team on brands and is responsible for researching, creating, and writing copy that reflects the client's strategy. The CW will support the generation of unique and innovative materials for brand(s)/client(s) and develops text from draft stage through final copy. Work can include revising/writing manuscripts, referencing, annotations and client medical, legal, or regulatory submissions. They will collaborate with Art Directors and Editorial as needed to ensure content is displayed correctly.

ESSENTIAL FUNCTIONS

Copywriting and Creative Execution

Writes in a clear and concise manner while maintaining quality control, proper grammar, agency process, client referencing, and legal requirements.

Cross-Functional Collaboration

Collaborates and communicates with team members in a productive manner to ensure goals are met and attains/maintains creative vision outlined for the agency.

Strategic Thinking

Demonstrates knowledge of marketing plans including objectives, strategies, and how success will

be measured.

Administration

Maintains timely, detail-oriented, and accurate approaches to administrative duties.

JOB DUTIES / RESPONSIBILITIES

Copywriting and Creation Execution

- Performs research, analyzes, and interprets data from clinical studies, presentations, and

published papers.

- Creates copy content for assigned projects that is on strategy and in language that is original, compelling, distinctive, and synergistic with art/graphic.

- Performs proofing/editing on all copy, paying strict attention to details of copy/art agreement.

- Understands and implements agency/client review and routing systems; revises agency copy, identifies problems or inconsistencies, and solves problems by reviewing with supervisor/

account services.

- Logically organizes materials from a range of sources to create a compelling narrative/story flow.

- Demonstrates consistency in effectiveness and delivery of job expectations.

Cross-Functional Collaboration

- Demonstrates understanding of and maintains relationships with different agency departments including Editorial, Account, Strategy, and Project Management.

- Always communicates with team members regarding deadlines, revisions, quality control,

and new work.

- Collaborates with team in a productive manner.

- Works with Art Directors to support creative approaches to communicate brand personalities and messages for both the overall campaign and individual materials.

- Proactively approaches supervisors with new ideas and suggestions for personal career growth and team dynamics.

Strategic Thinking

- Understands the creative brief and the role it plays in creative evolution, taking into consideration client feedback.

- Understands marketing plans, including objectives, strategies, and how success will be measured.

- Begins to contribute innovative ideas appropriate to the clients marketing, strategy, and

audience needs.

Administration

- Demonstrates detail-oriented and organized approach to daily responsibilities.

- Completes timesheets, expenses, and all other administrative duties accurately and on timely basis.

EDUCATION

DEGREE/DIPLOMA

AREA OF STUDY

REQUIRED/PREFERRED

Bachelor's degree

Marketing, Advertising, Communications, or related field

Preferred

LICENSES & CERTIFICATIONS

N/A

EXPERIENCE

MINIMUM EXPERIENCE

AREA OF EXPERTISE

REQUIRED/PREFERRED

1+ years

Marketing/Advertising Business

Preferred

KNOWLEDGE, SKILLS, & ABILITIES

Comments

• Portfolio of work demonstrating strong and consistent writing ability required.

• Microsoft Office Suite (Outlook, Excel, Word, Teams).

• Strong written and verbal communication.

COMPETENCIES

- Communication: Attentive and shows interest in subject; expresses ideas accurately and clearly.

- Organization: Creates clear goals, identifies and finds the resources (eg, time, people, materials) needed to achieve them, and schedules tasks so that work is completed on time.

- Collaboration: Works effectively in a team environment to build and foster

collaborative environment.

- Problem-Solving: Shows interest in finding the cause of problems, looks for and chooses effective solutions, and takes the necessary action to resolve them.

- Creativity: Demonstrates a creative mind.

- Engaged/Motivated: Attentive and shows interest in the subject.

- Attention to Detail: Self-editing work and has a sharp focus on even the smallest of details.

ADDITIONAL INFORMATION FOR SPECIALTY FUNCTIONS

• Understand marketing plans, and functions including referencing, fact checking, agency process

• Understand the basics of managed markets and healthcare ecosystem

• Work with clinical data and health economics data

STATEMENT OF UNDERSTANDING

This Job Description is not a contract of employment but serves as a reference for your mutual understanding of the terms and conditions associated with the position.

Your role may vary from this description, and you may be asked to perform other duties or have additional responsibilities outside of what's outlined above. If you think that there are elements of this job description that are inaccurate, please speak with your manager and/or HR Partner.

There are three types of Employee Work Arrangements that classify where a person conducts work: In-Office, Hybrid, and Fully Remote. The amount of time an employee spends working virtually versus in person is dictated by their work arrangement classification, the demands of the role, the needs of the agency and their team, and a person's performance.

This job description is not intended to include modifications consistent with providing a Reasonable Accommodation.

Salary

$60,000 to $80,000 annually

The salary range for this position is noted within this job posting. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee's/applicant's background, pertinent experience, and qualifications.

About the Agency

Part of the IPG Health Network, Neon is a full-service healthcare agency that lights the way with innovative creative solutions to the biggest challenges of life-changing brands. With a boutique agency feel backed by big network resources, and an entrepreneurial spirit, Neon works across a number of audiences and channels - from HCP and DTC/DTP to digital engagement, patient support and more. The agency delivers a diversified offering and depth of expertise that includes strategic planning, medical strategy, health literacy, engagement planning, user experience, technology and development, branding and design.

For U.S. Job Seekers

It is the policy of IPG Health and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law. EOE/AA/M/D/V/F.