Campaign Management, Marketing Strategy Associate

Description

The Consumer Bank Acquisition Marketing team is responsible for driving incremental high quality customer growth by launching and leading direct-to-consumer marketing campaigns that acquire new customers and deepen existing relationships.

The Acquisition Marketing Campaign Management team is seeking an energetic, motivated and experienced marketing campaign manager to drive best-in-class consumer experiences, serving as a creative marketing lead and executing multi-channel marketing campaigns.

As a Campaign Management Marketing Strategy Associate on the Acquisition Marketing team, you will be responsible for developing, executing, and managing marketing campaigns to support key retail marketing initiatives across multiple channels.

Job Responsibilities:

Serving as the creative marketing lead driving best-in-class consumer experiences

Leading internal and external agency briefing and creative development

Managing campaigns to ensure initiatives are on-strategy, on time and within budget parameters

Thinking critically and making recommendations to optimize campaigns to improve results, drive efficiencies and reduce costs

Collaborating with marketing strategy managers to identify opportunities, campaign strategy and the framework for measurement and reporting

Ensuring strong focus on end-to-end customer experience, delivering exceptional customer experience overall, while also ensuring all the details of the experience are flawlessly executed

Effectively and efficiently working within multiple systems and processes throughout the creative development and campaign process to ensure proper approvals and controls required for a successful launch

Contributing innovative and creative ideas as well as channel best practices

Managing multi-channel execution (from concept development to delivery) including working across multi-functional teams.

Required qualifications, capabilities and skills:

Proven track record in marketing with 3 years of experience

Strong knowledge of campaign execution and/or project management

Digital consumer marketing experience in owned, earned and paid channels

High energy, solutions-oriented individual with the ability to work in a fast-paced environment, while managing multiple initiatives simultaneously, working well under pressure with tight deadlines, and prioritization

Strong relationship development and negotiating skills; able to earn respect and trust among internal and external business partners and team members

Team player with a positive, can-do attitude; must be comfortable with continuously changing opportunities and priorities

Meticulous attention to detail and a curious mindset

Preferred qualifications, capabilities and skills:

2 years of agency or retail experience

4-year college degree