Program Manager

Overview

Position Overview

The Program Manager will serve as the senior operational lead for a multi-year, nationwide public health behavior change contract of significant scale, visibility, and regulatory complexity. This role will oversee a large IDIQ environment supporting national prevention and awareness campaigns designed to influence health behaviors across diverse populations.

This position requires demonstrated experience leading national anti-tobacco prevention campaigns and/or large-scale public health behavior change initiatives supported by substantial investment and measurable performance expectations.

The Program Manager will be responsible for end-to-end execution across strategic planning, research, creative development, national media implementation, campaign measurement, and government coordination in a highly accountable and performance-driven environment.

Responsibilities

Contract & Task Order Management

Serve as the primary point of contact for the Contracting Officer (CO) and Contracting Officer's Representative (COR) across all task orders.

Oversee execution within a multi-task IDIQ contract structure.

Manage deliverable schedules, timelines, and task order lifecycle.

Strategic & Campaign Oversight

Ensure alignment of campaign strategy with national public health and prevention objectives.

Oversee research planning, IRB/OMB coordination, and integration of formative and message testing.

Supervise development and approval of creative concepts grounded in behavior change science.

Guide integrated media execution across traditional, digital, streaming, and emerging platforms.

Ensure achievement of aggressive national reach and frequency benchmarks.

Oversee real-time campaign optimization and iterative refinement.

Financial & Media Oversight

Oversee management of large-scale national media budgets.

Ensure financial reconciliation, invoicing accuracy, and audit readiness.

Team & Partner Leadership

Lead multidisciplinary teams spanning research, creative, media, analytics, and strategic partners.

Oversee subcontractor performance, including culturally grounded and community-based partners.

Performance Measurement & Reporting

Oversee campaign performance tracking across paid, owned, and earned channels.

Ensure delivery of required reporting including TRPs, digital analytics, dashboards, and optimization documentation.

Coordinate with independent outcome evaluation contractor(s) to ensure alignment between messaging strategy and measurable health outcomes. Qualifications

Required Qualifications

Bachelor's degree required; advanced degree in Public Health, Communications, Public Policy, or related field preferred.

12+ years of experience leading large-scale, national public health or behavior change campaigns; federal tobacco campaign a plus.

10+ years of experience managing federally funded public health programs or operating within regulated health environments.

Demonstrated experience leading national anti-tobacco prevention campaigns and/or large-scale health behavior change initiatives targeting youth or high-risk populations.

Demonstrated experience overseeing national media campaigns with significant annual media investment.

Experience managing multidisciplinary teams across research, creative, media, and analytics.

Demonstrated experience operating within highly accountable, performance-driven environments with measurable outcome expectations. Preferred Qualifications

Experience managing federally funded public health programs or operating within regulated health environments.

Familiarity with IDIQ or multi-task order contract structures.

Experience navigating IRB/OMB research clearance processes.

Experience coordinating with third-party evaluation contractors and research partners.

Demonstrated experience leading culturally responsive outreach initiatives.