Digital Marketing Specialist

Job Description

Position Title: Digital Marketing Specialist (Onsite Position)

We need someone who understands today's digital marketing world and can help manage online campaigns, social media, Klaviyo, blog content, website marketing, and paid advertising. This person should be able to follow a weekly plan, create strong content, track results, and help drive more traffic, engagement, online sales, rental reservations, and store visits.

Main responsibilities would include:

Manage Google Ads campaigns for products, rentals, services, sales, and seasonal categories

Build and send email campaigns through Klaviyo

Create and improve Klaviyo flows, including welcome emails, abandoned cart, browse abandonment, post-purchase, win-back, and seasonal campaigns

Manage Facebook and Instagram content with a consistent weekly plan

Create posts, stories, reels, product features, rental content, sale posts, and seasonal outdoor content

Use real store products, displays, new arrivals, staff picks, rentals, and outdoor lifestyle content

Help create SEO-focused blog posts that bring organic traffic to the website

Write content around rentals, kayaks, canoes, paddle boards, camping, footwear, apparel, ski, snowboard, and Michigan outdoor activities

Support website marketing updates, including banners, landing pages, blog posts, promotional content, and collection page copy

Make sure emails, ads, social media, blogs, and campaigns link back to the correct website pages

Track performance and report what is working and what needs to improve

Follow a weekly digital marketing calendar and complete tasks consistently

Skills we should look for:

Google Ads experience

Klaviyo experience

Email and SMS marketing experience

Social media marketing experience

SEO and blog-writing knowledge

Basic Shopify knowledge

Google Analytics knowledge

Strong writing and communication skills

Good eye for photos, videos, layout, and brand presentation

Ability to create content that supports sales, rentals, and customer engagement

Important qualities:

Organized and proactive

Creative but able to follow a plan

Comfortable working with digital tools

Understands how websites, email, ads, blogs, and social media work together

Can look at results and improve campaigns

Understands seasonal retail and local customers

Can create content that matches the Bill & Paul's brand

Stays aware of what is happening in the store each week and turns that into marketing content

What this person should help improve:

Website traffic

Google Ads performance

Email open rates and click-through rates

Online sales

Rental reservations

Social media consistency

SEO blog traffic

Customer engagement

Digital brand presence

Connection between the store, website, email, ads, and social media

A background check is required for all offers of employment.

Full-time