Senior Programmatic Media Specialist

Senior Programmatic Media Specialist

Our global financial services client is seeking a Senior Programmatic Media Specialist with extensive programmatic trading experience to join their advertising operations team. This role is both strategic and executional, requiring deep hands-on experience with key demand side platforms (particularly The Trade Desk, DV360, and Amazon DSP) and a strong ability to lead campaign setup, optimization, and performance delivery.

The ideal candidate is detail-oriented, proactive, and comfortable mentoring junior team members within a pod-based team structure. This person will play a critical role in ensuring campaign accuracy, integrating AI and automation to reduce human error, and maintaining compliance standards. The role supports both B2B and B2C campaigns targeting U.S.-based audiences.

The Basics:

Duration: 12 months

Hours: 40 hours per week

Location/Onsite Requirements: Onsite 5 days a week in New York City, Chicago, IL or Columbus, OH office locations

Top 3 Required Qualifications:

Hands-On DSP Experience: 5+ years of direct, hands-on programmatic campaign management using The Trade Desk, DV360, Amazon DSP, and other platforms (e.g., Yahoo DSP).

Process & Detail Orientation: Proven ability to manage timelines, internal procedures, and quality control processes to ensure error-free campaign execution.

AI & Automation Integration: Experience using AI tools (e.g., Blackbird or similar agentic AI platforms) and automation to streamline workflows and correct human error.

Other Qualifications:

Bachelor's degree in Marketing, Advertising, Data Analytics, or related field

Strong communication and project management skills

Experience mentoring junior team members within a pod or team structure

Familiarity with privacy regulations and platform compliance standards

Certifications in DV360, The Trade Desk, or similar platforms (preferred)

Experience with automation dashboards, campaign setup tools, and data visualization (preferred)

Advanced Excel skills

Proven track record of delivering on KPIs and budget goals across B2B and B2C campaigns

Key Responsibilities:

Independently manage campaign execution, monitoring, and optimization using both manual and automated methods

QA campaign setups and review work from peers and junior team members to ensure accuracy and compliance

Collaborate with cross-functional partners including LOB stakeholders, data & analytics teams, and pod leads

Develop and implement media strategies across multiple DSPs and campaign types

Oversee budgets, pacing, and bid strategies to meet performance goals

Troubleshoot delivery and performance issues with a solutions-oriented approach

Integrate AI and automation tools to improve workflow efficiency and reduce human error

Mentor junior analysts and associates within a pod-based team structure

Ensure adherence to brand, privacy, and platform compliance standards

Stay informed on industry trends, platform updates, and emerging technologies

In this position, you may have access to client or customer systems, confidential and/or proprietary information or data, including financial information. This position is onsite and requires you to work closely with other individuals in a collaborative team environment.

Benefits:

Creative Circle's Freelance Employee benefits package includes eligibility for Minimum Essential Coverage (MEC) medical plan, dental/vision/term life package, discount prescription program, critical illness, accident, tele-behavioral health, and 401(k) plan. Sick leave is provided to Candidates whose assignment work location is in a state or city subject to sick leave laws. A Minimum Value (MV) PPO medical plan, Employee Stock Purchase Plan, and paid holiday eligibility are based on length and dates of service.