Multi Media Specialist

Johnston County Public Schools

Job Description

TITLE: Multimedia Production Specialist

FLSA STATUS: Exempt

PAY GRADE: Grade 75 ($4522-$6460/month)

TERM OF EMPLOYMENT: 12 Months

REPORTS TO: Chief of Communications

JOB GOAL: To ensure effective and efficient communication to all audiences of the Johnston County Public Schools System through the production and dissemination of quality multimedia content, particularly through the district website and social media platforms.

QUALIFICATIONS:

Ideal candidate is an experienced AP Style writer and a strong storyteller who thinks comprehensively and has great attention to detail. Should be able to thrive in a collaborative, fast-paced environment, while delivering within a deadline. Writing deliverables include but are not limited to website content, social media, marketing materials, newsletters, and blogs.

Associate's degree in communication, journalism, web design, graphic design, video production, or a related field required

Minimum of 2 years of experience in a communication-related position is preferred.

Ability to function independently with minimal oversight. DUTIES AND RESPONSIBILITIES:

Plan, film, and edit video projects to support organizational communication, marketing, and training initiatives across multiple platforms.

Capture high-quality video and audio for events, interviews, promotional campaigns, social media, and internal communications.

Collaborate in the development of scripts, storyboards, and detailed execution plans, including project schedules, technical requirements, and talent coordination, according to branding and department standards.

Operate and maintain video production equipment and gear, including cameras, lighting, microphones, and other audio equipment, and editing software.

Edit video content using professional editing software (e.g., Adobe Premiere Pro, Final Cut Pro, or DaVinci Resolve), ensuring consistency in tone, pacing, and quality.

Incorporate graphics, music, voiceovers, and captions to enhance video presentations and ensure accessibility compliance.

Manage the full video production process, from concept to final delivery, including scheduling, shooting, editing, and distribution.

Collaborate with the communications and marketing team to develop multimedia strategies that engage target audiences and enhance the organization's visual identity.

Capture still photography as needed to support social media, publications, and digital content.

Maintain organized digital archives of photo and video assets for easy retrieval and long-term storage.

Monitor emerging trends in multimedia and video production to recommend new tools, techniques, and creative approaches.

Ensure all productions adhere to brand guidelines, copyright regulations, and privacy policies.

Provide technical support and guidance during live-streamed or recorded events, including setup and troubleshooting.

Content Distribution: Produce and distribute multimedia content for traditional and modern platforms throughout the district.

Marketing Campaign Management: Work collaboratively with the Chief of Communications and Communications Coordinator to manage social media marketing campaigns.

Assist with the broadcasting of news/media packages highlighting Johnston County Public Schools across district-wide social media platforms and websites.

Assist in set design and location scouting. Set up and position equipment for production.

Assist with photography activities for the school system, quickly edit photos, and make social posts on-site.

Maintain a thorough knowledge of industry standards and evolving technology.

Assist with the planning and implementation of school system special events, including those on weekends, evenings and holidays.

Active participant in JCPS Communication Team.

Other duties as assigned. PHYSICAL REQUIREMENTS:

Ability to stand for long periods of time and carry audio/visual equipment.

Ability to lift 50 pounds.

Ability to communicate effectively in written and oral forms.

Ability to speak before groups of people with poise, voice control and confidence.

Ability to physically perform the basic life operational functions of fingering, grasping, kneeling, sitting, walking, stooping, reaching, lifting, pushing, pulling, talking, seeing, hearing, and repetitive motion. SPECIAL REQUIREMENTS:

Must possess a valid NC driver's license.

Ability to establish and maintain effective working relationships with parents, teachers, students, administrators, community leaders, agency representatives and others.

DISCLAIMERS: The above statements are intended to describe the general purpose and responsibilities assigned to this position. They are not intended to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and skills that may be required of the employees assigned to this position. This description may be revised by the supervisor, with HR review and approval, at any time.

Johnston County Public Schools is an equal opportunity employer and does not discriminate in the employment or promotion of employees on the basis of gender, race, religion, age, national origin or disability.