Performance Marketer

Work With U.S. Startups And C-Suite Execs As An Oceans Performance Marketer

Oceans is an outsourcing firm pairing the best talent in Sri Lanka with CEOs, Founders, and Executives in the U.S.

The Role: Performance Marketer Oceans is seeking talented candidates in Sri Lanka to become Performance Marketers.

Responsibilities

Develop and execute performance marketing strategies to drive customer acquisition, engagement, and retention

Identify and prioritize key performance marketing channels, including PPC, display advertising, and affiliate marketing

Plan, launch, and manage performance marketing campaigns across various paid channels

Conduct keyword research, audience targeting, ad creation, and bid management

Optimize campaigns continuously to improve key performance metrics (CPC, CTR, CPA, ROAS, etc.)

Track, analyze, and report on campaign performance using analytics tools

Develop and maintain dashboards to monitor KPIs and provide actionable insights

Conduct A/B testing and multivariate testing to optimize ad creatives, landing pages, and conversion funnels

Monitor spend and performance daily to ensure campaigns stay within budget and deliver expected results

Make data-driven decisions to reallocate budget as needed to optimize performance

Collaborate with the web development team to optimize landing pages and conversion paths

Utilize heatmaps and user feedback to identify areas for improvement