E-Commerce Creative Lead

Job Description

About Us:

Mellanni is a US-based textile brand dedicated to providing exceptional home products to families worldwide. With 400,000 rave customer reviews and counting on Amazon, we’re proud to sell everyday essentials that are affordable, luxurious, and long-lasting.

Starting as a small family business in 2014, within the past twelve years, Mellanni has expanded at a rapid pace. Now a strong and efficient company with a high level of sales, we wish to bring like-minded professionals aboard to join our friendly international team from all over the US, South America, Europe, and Asia.

We value our employees and offer competitive compensation with benefits. If you’re looking to make a difference in a small but fast-paced company, this is an excellent opportunity with lots of room for growth.

Job Summary

The Creative Lead owns the execution and ongoing optimization of Mellanni’s visual marketing assets across Amazon, DTC, and additional online marketplaces. This role is hands-on and delivery-focused, working with both existing image and video assets as well as new creatives developed through AI-assisted and traditional design tools.

This position requires strong e-commerce experience, a deep understanding of Amazon content standards, and the ability to translate brand direction into scalable, high-performing creative output. The Creative Lead partners closely with marketing leadership and performance teams to ensure all assets are accurate, on-brand, and aligned with business objectives.

Core Responsibilities

Content Production & Creative Ownership

Own day-to-day creative execution across Amazon, Shopify, email marketing, and paid media

Produce, update, and optimize product imagery, lifestyle visuals, short-form video, and supporting graphic assets

Adapt approved creative concepts into multiple formats, sizes, and placements across channels

Ensure creative output consistently meets Mellanni brand standards, quality benchmarks, and performance needs

Amazon Content Management

Lead ongoing updates to Amazon PDPs, A+ Content, and Storefront assets

Execute seasonal refreshes, promotional updates, and merchandising changes

Ensure accuracy and consistency of product visuals, claims, and messaging across all Amazon listings

Maintain compliance with Amazon content guidelines and best practices

AI-Assisted Creative Workflow

Leverage AI tools for image generation, video creation, and copy support to accelerate production

Review, refine, and finalize AI-generated outputs to meet brand, quality, and accuracy standards

Build and maintain organized prompt libraries and reusable AI workflows

Stay current on emerging AI tools and apply them thoughtfully within an e-commerce context

Cross-Functional Collaboration

Partner with PPC, influencer, and e-commerce teams to deliver creative assets on schedule

Support structured creative testing by producing iterations and variations as requested

Coordinate asset updates, handoffs, and version control across platforms

Asset Management & Documentation

Maintain organized creative libraries, naming conventions, and version control

Document repeatable workflows for AI-assisted and traditional content production

Support continuity and knowledge sharing within the marketing team

Packaging Design & Production Support

Design and update packaging artwork in line with established brand standards and product requirements

Prepare print-ready files according to factory specifications, dielines, and packaging templates

Ensure accuracy of dimensions, barcodes, claims, regulatory text, and required markings

Coordinate revisions with internal stakeholders and suppliers

Maintain structured packaging files and version control across SKUs

Required Experience & Qualifications (Must-Haves)

Proven experience in e-commerce creative production, preferably within a consumer goods or DTC brand

Hands-on experience working with Amazon content, including PDPs, A+ Content, and Storefronts

Strong understanding of performance-oriented creative for marketplaces and paid media

Demonstrated ability to manage multiple assets, updates, and priorities simultaneously

Experience using both traditional design tools and AI-assisted creative workflows

High attention to detail, especially related to accuracy, claims, and compliance

Ideal Candidate Profile

Senior execution-focused creative with ownership mentality

Comfortable working within established brand systems while improving and scaling them

Fast, organized, and detail-driven in high-volume production environments

Curious, pragmatic, and disciplined in the use of AI tools

Collaborative, responsive to feedback, and reliable under deadlines