Business Development Intern

Job Description

Responsibilities

1. U.S. Market Expansion & Site Selection Support

Conduct research on target cities across the U.S., including trade areas, foot traffic, F&B density, rental levels, and competitive landscape (bubble tea, coffee, etc.).

Produce preliminary location analyses, covering demographics, purchasing power, transportation accessibility, and other key variables.

Communicate with commercial real estate brokers, mall leasing teams, and landlords to collect site information and leasing details.

Assist the team in compiling Site Feasibility Assessments.

2. Franchise Development & Lead Management

Assist in screening and following up with potential franchisee leads; introduce brand positioning, investment requirements, store standards, and the franchise process.

Maintain and update the CRM database, organizing and categorizing franchise prospects.

Support the preparation and execution of online info sessions, franchise presentations, and offline promotional events.

3. Business Process Support & Cross-Functional Coordination

Support BD managers in key steps such as site selection, contract review, licensing procedures, and project kick-off.

Coordinate with Operations, Legal, Supply Chain, and Store Design/Construction teams to track project progress and document issues.

Prepare various BD reports, market analyses, competitive research, and internal proposal documents.

4. Local Marketing & Brand Localization Support

Assist with franchise-related local marketing initiatives in the U.S., including trade shows, community events, and promotional activations.

Collect campaign data, conduct performance assessments, and provide insights to support strategy development.

Job Requirements

Bachelor’s or Master’s student in any major (Business, Marketing, Real Estate, Economics, or Communications preferred).

Strong bilingual (English & Chinese) communication skills; able to interact professionally with U.S. franchise prospects.

Interest in chain restaurants, commercial real estate, and retail expansion, with basic analytical capabilities.

Proficient in Excel/Google Sheets and standard office productivity tools.

Self-motivated, detail-oriented, strong execution skills, and able to work in a fast-paced environment.

Able to commit 15–25 hours per week (remote + occasional on-site visits).

Preferred Qualifications

Previous internship experience in commercial real estate, F&B chains, retail expansion, consulting, or franchise development.

Familiarity with U.S. commercial property types (street retail, malls, strip malls, neighborhood centers, etc.).

Understanding of North American consumer behavior or experience in TikTok/Instagram/Rednote content creation.

What You Will Gain from MIXUE

Hands-on experience supporting the expansion of a major Chinese retail brand in the U.S. market.

Exposure to the full BD process: market research franchise development business execution store launch.

Opportunities to connect with U.S. commercial real estate professionals and franchise networks.

High-performing interns may receive recommendation letters, extended internships, or full-time opportunities.Company Description

A global tea and dessert brand with over 40,000 stores worldwide, offering fresh-made milk tea, fruit tea, and soft serve ice cream at affordable prices. We are rapidly expanding into international markets, bringing high-quality, accessible products to new communities. Join us and be part of a dynamic, fast-growing team.