Programmatic Trader

This role drives execution and improvement of programmatic media buying (CTV, Display, Rich Media) for DR and Branding clients.

Main Duties and Responsibilities

Support planning, buying and optimization of programmatic media across multiple media types for a portfolio of clients

Implement best practices for bidding, budget management, and reporting

Support the documentation of optimizations and learnings

Collaborate with account and product personnel on programmatic media plans

Educate internal and external teams

Design and implement strategies to improve performance for clients, supporting recommendations with results data

Work to establish and manage existing PG, PMP, or other inventory lines with vendors

Work with media planning teams on recommendations for buy adjustments, performance optimizations, and strategic alignment

Work with first party and third party data providers to best target potential customers along the varied purchase funnel for each client

Support planning and buying teams on invoice reconciliation and buy information entry into our financial system

Requirements

At least 2 year of hands-on programmatic buying experience

Proven ability to drive programmatic performance

Proven ability to thrive in highly collaborative work environments

Advanced user of at least one DSP (TTD and Amazon preferred)

Knowledge of statistical concepts relevant to optimization, as well as scientific testing in live media environments

Strong familiarity with ad operations and campaign management (e.g. tagging, ad-servers, conversion tracking and attribution, etc)