Adobe Experience Cloud Functional Lead

Join Accenture Song, where we accelerate growth and value for our clients by prioritizing customer relevance. Our expertise covers everything from ideation to execution, including growth strategies, product and experience design, technology implementation, creative media, and orchestrated marketing campaigns. Our commitment to deep industry knowledge and strong client relationships enables us to help our clients operate at the speed of life leveraging the power of imagination, technology, and intelligence.

We’re looking for a passionate Adobe expert and functional strategist who excels at blending marketing, technology, and experience design. You will possess extensive knowledge of Adobe Experience Cloud and have a strong desire to translate business objectives into scalable, integrated solutions. Your leadership will be characterized by empathy, clarity, and a product-focused mindset, guiding clients and teams through complex digital transformations.

Your responsibilities will include:

Leading the functional strategy for Adobe Experience Cloud solutions, encompassing:

Adobe Experience Manager (AEM) for content management and delivery

Adobe Real-Time CDP for audience segmentation and activation

Adobe Target for personalized experiences

Adobe Campaign for cross-channel marketing orchestration

Adobe Analytics for gaining performance insights

Adobe Workfront for enhancing marketing workflows and content operations

Translating business goals into platform capabilities, comprehensive roadmaps, and well-defined user stories

Facilitating discovery workshops, identifying functional requirements, and guiding solution design processes

Managing product backlogs, prioritizing features, and coordinating agile delivery teams

Driving platform governance and onboarding of new brands/sites while ensuring seamless integration with CRM, CDP, DAM, and analytics systems

Providing functional oversight for content creation, personalization efforts, campaign executions, and data activation strategies

Championing content supply chain transformations through streamlined planning, production, approval, and distribution processes utilizing Adobe Workfront and AEM Assets

Promoting Adobe best practices and innovative solutions (such as GenAI, real-time personalization, predictive segmentation)

Supporting change management, training, and stakeholder engagement across global teams

Qualifications:

At least 7 years of experience in marketing technology and operations

A minimum of 3 years of hands-on experience with Adobe Experience Cloud platforms like AEM, RT-CDP, Campaign, Target, and Workfront

Two years of experience in functional delivery and product ownership within agile environments

Bonus qualifications:

Adobe certifications (e.g., AEM Business Practitioner, Adobe Campaign, RT-CDP, Workfront)

Experience with GenAI tools for content generation and personalization

Familiarity with data modeling, API integrations, and cloud platforms (Azure, AWS)

Leadership in multi-brand, multi-region digital transformation programs

Possession of an MBA or advanced degree in marketing, technology, or business

Strong grasp of digital marketing workflows, content lifecycle management, and customer journey orchestration

Bachelor's degree or equivalent experience (minimum 12 years of relevant work history)

Accenture offers competitive compensation based on various factors including office location, role, skill set, and experience level. We accept applications continuously, with no fixed deadline for submissions. Please check our benefits information for details.