Senior Manager, Global Marketing Analytics

Job Title: Senior Manager, Global Marketing Analytics

Duration: 6 Months (with potential for extension or permanent hire)

Location: New York, NY 10036 or Los Angeles, CA 90038

Work Type: Onsite

Pay Rate: $70.00/hour (W2)

Role Overview

Reporting to the Executive Director of Global Marketing & Social Analytics, the Senior Manager, Global Marketing Analytics plays a pivotal role in driving data-informed decision-making across U.S. and international theatrical marketing teams. This role leads advanced analytics, experimentation, and insight development to influence campaign strategy, creative execution, media planning, and performance optimization across key global markets.

Key Responsibilities

• Lead the development and delivery of high-impact, insight-driven analyses that inform strategic decisions across creative, technical, and business stakeholders

• Drive complex analyses to support prioritization, optimization, and performance evaluation of global paid and organic marketing campaigns

• Design, execute, and analyze marketing and media experimentation initiatives across U.S. and international markets in partnership with cross-functional marketing teams

• Conduct in-depth, multi-platform performance analyses and extract actionable insights from digital creative testing and media performance data

• Synthesize and present insights from brand lift studies, audience behavior, campaign performance, and regional box office trends to guide marketing strategy

• Partner closely with creative marketing teams to provide data-backed rotation and optimization recommendations for digital and TV media

• Monitor real-time audience response across social, digital, and feedback channels to identify emerging trends in moviegoing behavior, consumer engagement, and platform innovation

• Lead competitive and industry analyses to surface insights that inform strategic and tactical marketing decisions

• Deliver high-impact ad hoc reporting, research, and analytical projects to support both near-term campaign decisions and long-term planning

• Serve as a trusted thought partner to internal stakeholders, elevating data literacy and fostering a culture of insight-led decision-making

Basic Qualifications

• 6+ years of experience in a highly analytical, data-driven environment (e.g., entertainment, digital media, consumer insights, consulting, investment banking)

• Minimum of 2 years’ experience within a major studio, streaming platform, or theatrical marketing agency

• Demonstrated ability to lead end-to-end analytics and insights initiatives across U.S. and global markets

• Strong expertise in marketing testing frameworks, campaign effectiveness analysis, and performance optimization

• Proven ability to independently identify business questions, conduct quantitative analysis, and clearly communicate insights to diverse stakeholders

• Excellent written and verbal communication skills, with the ability to translate complex data into clear, actionable narratives

• Ability to work independently, manage multiple priorities, and drive results in a fast-paced, matrixed organization

• Deep understanding of the TV, streaming, and social media ecosystems, including both paid and organic performance metrics

• Passion for storytelling through data and influencing how entertainment connects with global audiences

Preferred Qualifications

• Bachelor’s degree in Business, Marketing, Communications, Analytics, Economics, Statistics, or a related field

• Relevant certifications, coursework, or demonstrated advanced analytical expertise

• Experience leading market research or consumer insights initiatives, particularly within theatrical marketing

• Strong understanding of MarTech and AdTech platforms, including interpretation of brand lift and campaign effectiveness studies

• Hands-on experience with audience intelligence and social listening tools (e.g., Talkwalker, ListenFirst, Affinio/Audiense, Brandwatch, Sprinklr)

• Advanced proficiency in data visualization and BI tools (e.g., Tableau, Looker, Google Data Studio, Power BI)

• Strong project management skills, including experience managing vendors and overseeing insight delivery timelines