Assistant Manager - E-Commerce Operations (SunriseClick)

Role Summary

The Assistant Manager – E-Commerce Operations supports the Head of E-Commerce in managing and scaling SunriseClick’s regional Shopify Plus DTC stores and marketplaces. This role bridges strategy and execution, ensuring daily operations run smoothly while driving revenue growth, operational efficiency, and cross-functional alignment across MY, SG, HK, and other SEA markets.

The role requires strong hands-on capability, structured thinking, and the ability to manage multiple stakeholders including internal teams (Ops, CS, Marketing, Finance) and external agencies.

Key Responsibilities

E-Commerce Operations & Execution

Oversee day-to-day operations of SunriseClick’s Shopify stores and regional marketplaces

Ensure accurate product listings, pricing, promotions, inventory sync, and order flows

Monitor site health: checkout, payment gateways, shipping rules, and fulfillment logic

Support launch and scaling of new country stores and marketplaces

Shopify & Platform Management

Support and manage Shopify Plus features, including:

Discounts & promotions (automatic discounts, bundles, BOGO, free gifts)

Product variants, metafields, and collections

Store duplication and regional configuration

Coordinate with developers and agencies for:

UI/UX improvements

Feature enhancements

Bug fixes and performance optimization

Marketplace Management

Assist in managing key marketplaces (e.g. Lazada, Shopee, Decathlon, Zalora)

Ensure alignment between Shopify and marketplace:

Pricing parity

Inventory accuracy

Promotion mechanics

Support SKU onboarding, mass updates, and operational compliance

Promotions & Campaign Support

Execute and QA campaigns such as:

11.11, 12.12, Christmas, CNY, mid-year sales and others within website or/and marketplace platforms

Coordinate with Marketing to ensure:

Campaign mechanics are correctly implemented

Promotions do not break ERP or fulfillment flows

Validate post-campaign reporting and promo effectiveness

Data, Reporting & Performance Tracking

Track and analyze core KPIs:

Traffic, Conversion Rate (CR), AOV, Revenue

New vs Returning Customers

Prepare weekly and monthly performance summaries

Assist in building revenue logic models (Traffic CR AOV)

Highlight risks, gaps, and opportunities to management

Cross-Functional & Stakeholder Management

Act as a key coordinator between:

Operations & Warehouse

Customer Service

Marketing

Finance & ERP teams

Support SOP creation and process improvements

Ensure timelines, responsibilities, and deliverables are clearly followed

Team & Process Leadership

Guide and support junior team members and executives

Ensure SOPs are followed and continuously improved

Act as escalation support for operational or system issues

Step in as acting lead when required by the Head of E-Commerce

Requirements

Experience & Background

4–6 years of experience in E-Commerce, Digital Commerce, Marketplace Operations

or/and Digital Performance Marketing

Strong experience with Shopify / Shopify Plus (hands-on, not just conceptual)

Experience operating across multi-country or regional e-commerce setups is highly preferred

Performance Marketing (Bonus, Not Mandatory)

Exposure to performance marketing platforms such as Meta Ads, Google Ads, or marketplace ads is a strong advantage

Ability to understand and interpret key paid media metrics:

ROAS, CPA, CTR, Conversion Rate

Work closely with Marketing teams or agencies to:

Validate tracking (pixels, events, conversions)

Align campaign mechanics with on-site promotions

Provide operational inputs for paid traffic campaigns

Support performance reviews by linking traffic quality conversion revenue outcomes

Note: This role is not a pure marketing role; however, having performance marketing knowledge enables stronger cross-team collaboration and more effective campaign execution.

Skills & Competencies

Strong operational and execution mindset

Comfortable working with:

Large SKU counts

Complex promotions

Inventory & ERP-linked systems

Data-driven with solid Excel / Google Sheets capability

Strong communication and stakeholder management skills

Able to manage ambiguity and fast-changing priorities

Technical / Platform Knowledge (Preferred)

Shopify Admin & Discount Engine

Marketplace seller centers

ERP / WMS integrations

E-commerce analytics (GA, platform reports, dashboards)

Success Metrics (KPIs)

Smooth execution of campaigns with minimal operational errors

Improved conversion, AOV, or operational efficiency

Reduction in manual work through better processes and tools

Timely and accurate reporting to management

Strong cross-team collaboration and execution reliability

Achievement of performance targets and KPIs, including but not limited to:

Revenue and growth targets

Campaign and promotional objectives

Operational efficiency benchmarks

Regional or group-level strategic priorities