Website Specialist

Location: Hybrid Remote; requires travel to our corporate office in Fishkill, NY once per week

Status: Part-time, Non-Exempt (25–30 hours/week)

Pay: $25.00–$28.00 per hour (based on experience)

WHO WE ARE

Healthy Kids is far more than a typical childcare provider. Recognized as one of Inc. 5000’s fastest-growing organizations, we offer Early Learning, Before & After School, and Summer Camp programs to families at more than 150 locations.

As a certified Benefit Corporation, we are dedicated to transforming accessible, affordable childcare while providing meaningful and fulfilling opportunities for our team. Join our award-winning organization and help deliver exceptional programs to families and communities every day.

POSITION SUMMARY

Healthy Kids is looking for a Website Specialist to manage, enhance, and optimize our website, with a key focus on lead conversion, usability, and consistent branding. The role ensures the site remains parent-friendly and makes it easy for families to quickly find the information they need.

The ideal candidate has expert-level or extensive experience using Wix, including Dynamic Pages and CMS collections, and understands how parents search for childcare—by location, age group, schedule, cost, and enrollment timelines. This role requires a strong parent journey mindset, balancing clarity, speed, and simplicity while supporting a growing, multi-location organization.

This is a hybrid role that combines remote work with weekly on-site collaboration at Healthy Kids’ corporate office in Fishkill, NY.

RESPONSIBILITIES

Website Management & CMS

Update and maintain website content using Wix, including Dynamic Pages and CMS collections.

Manage location- and program-based pages using structured CMS data.

Create and maintain landing pages, forms, and conversion paths.

Troubleshoot and edit site functionality as needed.

Parent Journey & User Experience

Design and maintain website experiences that reflect the parent decision-making journey, from first visit through inquiry and enrollment.

Ensure parents can quickly locate essential information, including program details, locations, schedules, grades served, and next steps.

Simplify navigation and layouts to reduce friction for busy families.

Optimize pages for mobile users and parents with varying levels of technical access.

Review pages through a parent lens, identifying confusion points or drop-offs.

Design & Brand Consistency

Assist with page design and visual improvements across desktop and mobile.

Ensure brand consistency across all digital assets.

Support accessibility best practices to ensure the site is usable for all families.

Performance & Optimization

Monitor website performance and traffic metrics.

Identify opportunities to improve usability and increase lead conversions.

Conduct testing to ensure the site functions correctly and meets quality standards.

Collaboration & Content

Collaborate on photography, design, and other creative projects.

Support storytelling initiatives, including blog posts or features that showcase the impact of Healthy Kids programs.

Partner with program and registration teams to maintain website accuracy and effectiveness.

Requirements

QUALIFICATIONS

Expert or extensive experience using Wix, including Dynamic Pages and CMS collections (required).

Strong understanding of UX, responsive design, and accessibility principles.

Graphic design experience (Canva, Adobe Creative Suite, or similar).

Basic HTML/CSS knowledge a plus, but not required.

Strong attention to detail and organizational skills.

Analytical mindset with the ability to review performance data and recommend improvements.

Ability to work independently while taking feedback and direction when needed.

WHY JOIN HEALTHY KIDS?

Flexible part-time schedule (25–30 hours/week).

Opportunity to build your portfolio and grow skills in web design, UX, and digital marketing.

Supportive, collaborative team environment.

Meaningful work that helps families access vital childcare programs.

EMPLOYEE BENEFITS

Vision Insurance

Dental Insurance

AFLAC Supplemental Plans

401(k) for eligible employees

Paid Sick Time Off

On-Demand Pay

Healthy Kids is dedicated to creating a workforce that promotes and supports diversity and inclusion. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.

This policy applies to all employment practices within our organization, including hiring, recruiting, promotion, termination, layoff, recall, leave of absence, compensation, benefits, training, and apprenticeship. Healthy Kids Programs makes hiring decisions based solely on qualifications, merit, and business needs at the time. For more information, visit: healthykidsprograms.com.