Demand Generation Manager

Overview

Change Orders are a $200 billion problem in commercial construction. They slow down jobs, create billing chaos, and strain relationships between GCs, subs, and owners. Clearstory was built to fix thatfast.

Were the industrys first (and only) Change Order Communication and Workflow Platform. Our network-based SaaS solution closes the gap between financial systems, field teams, and project stakeholders. Instead of juggling spreadsheets, PDFs, and inbox threads, teams use Clearstory to streamline T&M tags, standardize Change Orders, and keep everyone aligned in real time.

The market is massive, the pain is urgent, and our product is purpose?built to solve it. We've already proven product?market fit with some of the biggest names in construction. Now were scaling fastand were hiring a demand gen expert whos ready to accelerate growth in a high?velocity go?to?market motion.

If youre a hands?on growth marketer who loves full?funnel strategy, thrives on experimentation, and wants to make a big impact in a category?defining startuplets talk.

The Role

We are seeking a strategic, data?driven, and hands on Senior Demand Generation Manager to lead our pipeline?driving initiatives. You will be hands on building integrated campaigns, paid channels, ABM, and lifecycle marketing. You will work closely with Product Marketing, Content, Sales, and RevOps to develop high?performing campaigns that convert general contractors and subcontractors into customers.

This is a highly cross?functional senior individual contributor role for a proactive individual who can think holistically about funnel health, but also dive into the details of testing copy, optimizing channels, or refining nurture sequences.

What Youll Own

Demand Generation & Funnel Strategy

Own the full?funnel demand gen engine: digital, email, ABM, events, and campaigns

You will own the planning, execution, and optimization of integrated campaigns that create awareness, drive demand, and accelerate SQL conversion

Test and optimize paid channels (LinkedIn, Google, retargeting) to maximize ROAS

Align closely with Product Marketing to turn messaging and value props into compelling campaign narratives

Own and execute the campaign calendar and ensure cohesive execution across audience segments

ABM, Nurture & Lifecycle

Develop and execute ABM plays for strategic enterprise accounts

Build and optimize lifecycle nurture programs for top?of?funnel and mid?funnel audiences based on buyer signals

Collaborate with Sales to build and tailor outreach programs, landing pages, and nurture sequences

Influence lead scoring, routing, and lifecycle stage definitions in partnership with RevOps

Campaign Optimization & Reporting

Own key performance metrics: MQL volume, funnel conversion, pipeline creation, and campaign ROI

Build dashboards and report on campaign performance with clarity and regularity

Partner with RevOps to maintain campaign hygiene and attribution integrity

Continuously iterate campaigns through A/B testing and data?backed insights

Requirements

Who You Are

5+ years of B2B SaaS demand generation experience, ideally in construction tech or vertical SaaS

Proven track record owning pipeline and executing integrated campaigns that convert

Hands?on experience managing paid digital programs and content?driven lead gen

Analytical thinker with strong funnel intuitionyou can model impact and optimize to the number

Comfortable in startup environments: you move fast, stay flexible, and thrive in ambiguity

Excellent collaborator across Sales, Product Marketing, Content, and RevOps

Comfortable with CRM (HubSpot), marketing automation, analytics dashboards, paid media platforms, web toolsplus whatevers new and useful.

A power user of AI tools in your workflowbut you value clarity, insight, and story over sheer volume.

Experience in construction tech, field services, or skilled trades is a plusbut not required.

Bonus Points

Experience marketing to field?facing buyers (construction, logistics, services)

Familiarity with ABM tools and outbound intent platforms

Youve worked in PLG as well as sales?assisted motions

The Company Youll Join

We are a first?of?its?kind, category?defining software that is revolutionizing the commercial construction industry. Clearstory is digitizing and automating the change order process inside the commercial construction industry. Regardless of what financial software a construction company uses internally, they can use us to share costs with the companies they work with. This is why our integrations team is so critical to our companys success!

Just as TurboTax did for tax documents and Bill.com did for accounts receivable and accounts payable, Clearstory is doing the same for change order communication between construction companies.

The construction industry is being transformed fast by technology, but the way companies communicate costs hasnt evolved in decades and still heavily relies on carbon copy paper, spreadsheets, and email to track billions of dollars. These arcane manual processes can take days or weeks and include hours of manual office tasks such as scanning, manually transcribing, and tedious data entry into spreadsheets.

At Clearstory we are changing that and creating a new category change order communication, by intelligently digitizing this age?old process. This leads to an increase in profits, more successful contractor?to?customer relationships, more transparency into a projects true cost, and less wasted paper!

We are a Series B 100% SaaS company with impressive credentials for a company at our stage.

The Team Youll Be Surrounded By

In addition to experienced SaaS sales, marketing, engineering, and product leaders, our team has over 60 years of combined experience in the commercial construction space. At Clearstory we know our customers pain points and challenges firsthand and have built a category?defining product that serves the user first.

Youll be part of an ambitious and collaborative company, committed to growing a supportive and diverse team that is passionate about empowering our contractor customers.

More important than meeting 100% of qualifications, we are looking for collaborative, long?term team members with a growth mindset, a commitment to proactive communication, and a bias towards action, who are aligned and excited with our companys mission to build the industry standard in digital change order communication for the commercial construction industry.

The Opportunity

As an early member of the team, you will have an exceptional level of impact on the development and iteration of our Company and the workplace culture itself.

This is your chance to join a team that is bringing game?changing technology to a stagnant, static, pen?and?paper part of the commercial construction industry.

This is an earlier?stage company and as such you will have many intangible benefits that go along with that opportunity such as the ability to influence the culture of your workplace, the ability to make an immediate impact with a product that already has an established product market fit and a healthy and growing user base as well as significant product influence.

Benefits

Ability to work with a new product category that has already found product market fit

Hybrid work schedule this role is 3 days a week in our office here in Walnut Creek and two flex days where you are welcome to come into the office or work from home.

Executive interaction regularly

Competitive market?rate salary for a Series B company

Subsidized healthcare, vision, and dental

Early equity!

We are an equal opportunity employer and are committed to providing a positive interview experience for every candidate. If accommodations due to a disability or medical condition are needed, connect with us via email at . As a company, we value fairness, collaboration, communication, and leadership and build our teams around these values. #J-18808-Ljbffr