Channel Analytics Manager

Main responsibilities include:

• Deliver actionable insights based on primary and secondary customer research and analysis.

• Meet regularly with revenue-generating teams to understand their needs, drive performance improvement, and ensure planning and communication of reports.

• Deliver weekly and monthly reports and commentary for sales and marketing, and provide actionable insights.

• Use statistical analysis and reporting to evaluate the performance of campaigns, track return on investment, channel results, sales performance, and customer loyalty.

• Define which data will be needed to measure sales and marketing results and work with IT to manage data integration between on and offline systems.

• Build an analytical environment in Power BI to perform data analysis and automate all reporting related to RediRewards, sales, and marketing.

• Interpret industry and historic customer data and trends to provide insight into both current and future initiatives.

• Use analytics and data to apply best practices to maximize revenue, optimize business mix and improve customer engagement.

• Develop working relationships with Sales and Marketing, providing consultation on strategies for driving results.

• Conduct forensic market studies and create regional, brand and property planning, stipulating exactly how Red Roof should grow.

• Creates ad hoc reporting and analysis as requested.

Core Competencies

• Teamwork - Fosters collaborative relationships with other team members and department heads. Educates team members on the strategies and trends to unlock business opportunities.

• Knowledgeable - Able to educate others on the team and other departments on the benefit of fact-based decision making to drive performance.

• Oral and Written Communications - Communicates effectively at all levels both verbally and in writing.

• Proactive - Responds appropriately and quickly to identify business and consumer trends and opportunities. Fully automate reports and eliminated manual reporting.

• Technical - learns new systems to be able to understand and interact with new technologies relatively quickly.

• Self-starter - takes initiative and works with minor supervision to increase performance of Red Roof. Sets higher goals for him and his/her team and finds alternative solutions to accomplish objectives.

• Customer Centric - understands and quantifies process flows that impact data collection and provides recommendations to expand customer and performance knowledge.

Qualifications

• Minimum of a bachelor’s degree is required. An advanced degree or focused degree in Math, Operations Management, Business, Data Science or Economics desired.

• 3 years of experience in analytical or reporting-related functions.

• Analytical and detail-oriented with a track record of fact-based decision making.

• Highly proficient in Microsoft Excel; programming within SAS or SQL or knowledge of BI a plus.

• Experience working with sales, marketing, and technology teams

• Demonstrated experience partnering with and influencing across all levels of the organization and cross-functionally.

• Competent with Microsoft office tools: Word, PowerPoint and Outlook.

• Strong verbal and written communication skills.

• Adept at problem-solving and issue resolution.

• Must be self-directed, self-motivated and very well organized.

• Ability to develop and deliver effective presentations