Marketing Analyst

Description

The Marketing Analytics Coordinator is responsible for tracking, analyzing, and reporting digital performance metrics across Young Mothers Inc’s website, social media platforms, and email newsletters. This role focuses on turning data into clear reports and insights to support organizational decision-making.

The Marketing Analytics Coordinator works closely with internal teams to provide regular analytics updates for weekly meetings, monthly audits, All Hands meetings, and Board reporting.

Responsibilities

Website & Google Analytics

Maintain the monthly Google Analytics reporting document (due by the second Tuesday of each month)

Track and report overall website traffic month-over-month

Analyze website traffic by channel and top-performing pages

Monitor demographic shifts related to the target market and affinity categories

Prepare analytics reports for Board Meetings using previous month’s data

Create PowerPoint presentations summarizing analytics, insights, learnings, and next steps

Prepare analytics reports for All Hands Meetings using current month’s data

Social Media Analytics

Report on weekly social media metrics

Track top performance metrics across Facebook, Instagram, LinkedIn, and Twitter

Share analytics updates during Tuesday team meetings

Report monthly metrics for Social Media Audits

Present analytics during Tuesday meetings and Monthly All Hands meetings

Newsletter Analytics (Mailchimp)

Analyze newsletter performance one week after each email is sent

Report analytics during the 2nd and 4th Tuesday meetings of the month

Track key performance indicators including:

Emails Sent & Delivered

Delivery Rate

Total & Unique Opens

Open Rate

Total & Unique Clicks

Click-Through Rate

Unsubscribes & Unsubscribe Rate

Top links clicked

Share learnings, wins, and recommendations to improve future newsletter engagement

Requirements

Strong analytical and organizational skills

Familiarity with Google Analytics, social media insights, and Mailchimp preferred

Comfortable creating reports and PowerPoint presentations

Ability to interpret data and summarize insights clearly

Reliable, detail-oriented, and able to meet reporting deadlines

Able to commit a minimum of six hours per week working remotely

Please visit youngmothersinc.com to learn more about our non-profit organization!