General Manager, Sales

Job Title: General Manager, Sales

Location: Ogun State

Industry: FMCG

Work Schedule: Onsite

Job Summary:

We are seeking a highly experienced and results-driven General Manager, Sales to lead and drive sales performance across FMCG operations. The ideal candidate will have deep expertise in the Food and Beverage manufacturing sector, with a strong track record of building high-performing sales teams, expanding market presence, and delivering sustainable revenue growth.

Key Responsibilities:

Develop and implement comprehensive sales strategies to achieve revenue, volume, and market share targets

Lead, mentor, and manage regional and national sales teams to drive high performance

Identify new market opportunities, distribution channels, and strategic partnerships

Build and maintain strong relationships with key distributors, wholesalers, and retail partners

Collaborate with marketing, production, and supply chain teams to align sales forecasts with operational capacity

Monitor sales performance, analyze market trends, and prepare regular reports for executive management

Manage sales budgets, pricing strategies, and trade promotions to ensure profitability

Ensure compliance with company policies and industry regulations

Requirements:

Bachelors degree in Business Administration, Marketing, or a related field (MBA is an added advantage)

Minimum of 10 years progressive experience in sales leadership within the FMCG Sector

Proven experience managing large sales teams and distributor networks

Strong strategic, analytical, and negotiation skills

Excellent leadership, communication, and relationship management abilities

Willingness to be based in Ogun State

Interested and qualified candidates should send their CVs to using the job title as the email subject.