Lead Generation Specialist

Job Description

Are you an experienced lead generation professional with strong knowledge of the lubricants, base oil, solvent, and bitumen industry? We’re expanding our business and looking for a driven individual to join our team!

What You’ll Do

Identify and generate new business leads within the lubricants, base oil, solvent and bitumen markets.

Conduct market mapping, customer research, and competitor analysis.

Build and maintain a high-quality pipeline of potential clients.

Reach out to prospects via email, LinkedIn, calls and industry platforms.

Qualify leads and coordinate with the sales team for further engagement.

Maintain accurate lead records and regularly update CRM systems.

What We’re Looking For

Proven experience in B2B lead generation, ideally in oil & gas, lubricants, petrochemicals, or related sectors.

Strong understanding of product markets such as lubricants, base oil, solvent, and bitumen.

Excellent communication and research skills.

Proactive, organized and target-driven mindset.

Ability to work independently and collaboratively.

Tools & Platforms Experience (Preferred)

CRM Systems: HubSpot, Zoho CRM, Salesforce (or similar)

Lead Generation Tools: LinkedIn Sales Navigator, Apollo.io, Lusha, ZoomInfo

Market Research Tools: Google Trends, Statista, industry databases

Data & Reporting: Excel/Google Sheets, dashboard tools